You should measure your SEO performance constantly. Once you know what is not going well in your SEO campaign, you can take proper measures to improve your SEO performance. 

To have a precise idea about your SEO performance, you know some SEO matrices and practice them with your campaign. You need to know the metrics no matter what type of marketing activity you run. 

That being said, we will cover the top 5 SEO metrics to measure SEO performance. These are fundamental, and people with basic knowledge about SEI can relate to the metrics.

What are SEO Metrics? 

We can describe SEO metrics as data that show the SEO performance of any website. But SEO performance can be measured in different ways and formulas. So, several metrics from different tools can play a decent role here. 

SEO refers to optimizing websites for search engines. The main motto of a website or business owner is to take their business to the next level on SERP. However, this can be only possible if someone can make a perfect SEO strategy.

However, the metrics we will share with you are also the best practices of renowned marketers and SEOs. That’s why you need to have enough information about them. 

SEO Metrics to Measure SEO Performance

Well, it is not mandatory that you need to track the metrics at any time. But some metrics are pretty much relevant to each other.

• Organic Traffic

Go and ask marketers what core SEO metrics they often consider. They will probably say, “Organic Traffic.” You won’t be able to grow your website without having organic traffic—people who land on your website organically.

You can use many tools to measure the number of organic traffic. For example, you can use Google Analytics or another third-party website to get precise organic traffic information. The graph should jump higher, and if it is not, you must rethink your SEO campaign. So, organic traffic is the first and most vital SEO metric to measure the performance of your SEO campaign. 

• Backlinks

Yes, the number of backlinks a website has plays a huge role in SEO. For example, let’s say your website has many referral backlinks. You have built quality backlinks on different websites on the internet. 

Search engines like Google take this factor more seriously. A decent number of referral backlinks are essential for any website to grow. In this case, you can use tools or software like Ahref, Moz, and SEMrush.

• Click-Through Rate (CTR)

It shows how many times people click on your website links. An impression is the data about your website’s appearing on the SERP. Therefore, the Click-Through Rate (CTR) represents people who visit your website once your website appears on the search result. However, higher CTR is always important for any website, and you must ensure it.

• Website Authority

Domain authority (DA) or page authority (PA). Whatever, you should closely monitor these metrics because they show how your website is performing in this competitive online world. You can use MOZ to check your website’s domain and page authority. 

• Bounce Rate

Google Analytics can help you measure the bounce rate. As an SEO, you may never want too much bounce rate because this is unsuitable for your website. If people run out of your website as soon as they appear, this is not a good sign for your website. 

Hope you’ve enjoyed this short blog and won’t mind considering these metrics to measure your SEO performance.