If you have a website, your ultimate goal should be to rank higher on the search result. Here, ranking higher means taking your website to the top 5 search results positions. But why top 5?

How many times do you need to scroll too down on the search results to find what you want? In most cases, you will find the answer to your query within the top 5 search results until your query is uncommon.

However, according to a survey, the top 5 search results on the search engine result page get more than 67% of the clicks, and the rate falls down as they scroll down. So, it is clear as a day how important it is to rank higher on search engine results. 

But I know what you are wondering. You are wondering how to rank higher on the search engine results page. I have got it, right? 

Here’s where the fact of ranking factor comes into play. And that’s why it’s important to know the ranking factors and how you can use them to rank your website higher on the search engine result pages. 

What Is SEO Ranking Factor

Simply put, the SEO ranking factor is a strategy used by search engines like Google to rank on the search engine result pages. In this competitive online world, you can’t expect to rank your website at the top of the search engine results pages and create random content.

If it was so easy, people wouldn’t think a lot about SEO strategies and create quality content that outperforms better on the search engine results pages (SERPs). However, the SEO ranking factors help people determine what they need regarding SEO.

Now, look closely at the SEO ranking factors you need to know when ranking your website higher on the SERPs.

• Create Quality Content

There are no alternative ways to outperform the search engine results pages without creating quality content. Search engines like Google always want their visitors to have what they want to know from the searches. 

Therefore, it’s important to ensure EAT while creating content. Here, the full form of EAT is

E= Expertise

A= Authoritativeness

T= Trustworthiness

If you look at Google’s latest ‘helpful content’ update, you will see how the search engine has started to emphasize publishing quality content on websites. 

• Title Tags

Title tags for any website play a decent role when it comes to ranking a website higher on the search result pages.  However, Google’s spiders or boot come to know what your webpages are all about with the help of the Title tag. 

Besides, trying to put the targeted keyword on the Title is something you should never avoid doing. 

• Website Speed

People hardly care about this and can’t get the expected performance from your website. Website speed plays a decent role in determining whether your website is user-friendly. So, if you want to rank higher on the search result pages, make sure you optimize the speed of your website.