If you have a website, you should try to rank it higher on the search engine result pages (SERPs). If you can’t ensure that, you won’t reach your potential customers. So, it’s essential to track your website performance regularly. By doing so, you will know what strategies are working perfectly and where you need more focus. 

When it comes to knowing a website’s performance, you can’t deny using some tools. Among them, Google Search Console is a tool that can help you determine your website’s progress on a large scale. 

Without SEO, it won’t be possible to bring your website in front of your targeted audience. But, if you don’t know the right approach to SEO, it will spoil your time, nothing else.

However, in this article, we will cover some of the fascinating facts about Google Search Console and how you can benefit from this. 

What Is Google Search Console? 

Google Search Console is an online tool that can help you determine your website performance and provide you with important website data. However, the Google Search Console is a free tool that provides users with fantastic features. 

Google search console is previously known as Google Webmaster Tool. From its arriva, it has been helping the website owners to better understand their websites behaviour on Search Engine Result Pages (SERPs).

If you have a website, it’s important to have valuable data regarding it. When you run an ecommerce business, the fact is even more acute because you have to make business decisions based on your website matrix. 

However, in order to get access to the Google search console, you need to first verify the ownership of your website. It means, you have to be the real owner of a website to know its insight via Google search console. 

In the next part of the article, we will focus on some of the key features of Google search and how you can use them. 

How to Use Google Search Console

It’s all about getting the most out of the tool. If you have access to the Google search console but you don’t know how to use it, it won’t provide you with any values. 

• Search Analytics

With the help of the Google Search Console, you can get more in-depth data about your website. This data will let you make important decisions for the betterment of your website.

For example, you can have data about traffic,  impression, conversion rate, search location, average position, search device and more. 

• Sitemap

There is no alternative than submitting a sitemap if you want Google to crawl your web pages. However, your webpages will be only ranked on SERP if you are able to let people know about your pages and content through submitting sitemap. 

You will find more advantages submitting your website site up via Google Search Console as it is developed by Google. 

• Backlinks Idea

Backlink is the key ranking factor. Besides, the authority of the website depends now on how much quality backlink it has. With the help of Google Search console, you will get to know which of your webpages gain more backlinks. The same goes in terms of content as well.