If you want to see your website rank higher on the search engine results pages, there is no alternative without practicing Search Engine Optimization. 

But in order to perform the tasks of SEO, you need to be very careful. If you are careless and do something that Google doesn’t like to happen with your website, it will cause your website to be penalized, and all your hard work will go in vain.  

That is why we plan to share the white hat SEO technique that helps you rank your website and avoid significant Google penalties. So, without wasting any time, let’s get into the actual part of this very important blog. 

What Is White Hat SEO? 

White hat SEO consists of activities you should perform to take your website on the search engine cradle pages. There are roughly two methods of performing a few activities, one is already mentioned, and another is Black hat SEO. 

To be more precise, what hat SEO refers to activities that don’t go against the search engine regulation like Google. On the other hand, Black hat SEO consists of activities that search engines like Google don’t like.

If you want to hear from experts worldwide, they will suggest you perform white hat SEO and avoid the black hat for the betterment of your website. So, when it comes to White hat SEO, you should know the practices of water that is yours so that you can implement them in your SEO campaign.     

What Are the Most Effective White Hat Search Engine Optimization Practices?

There are a bunch of white hat SEO strategies you can follow, but here in this article, we will share with you the most common of them. 

Publish Quality Content

This is the very first thing where you should focus on. You need to publish content on your website regularly. For this, you can make a schedule and follow the schedule to keep consistency. 

When producing content for your website, keyword research is key. Make sure you are accurate enough when it comes to keyword research so that you can produce the content that your targeted audience is more likely to consume. 

Once you can create top-notch content, it will provide you with a lot of ease when it comes to taking your website higher on the search engine result pages.

Build Quality Backlinks

Believe it or not, you need to build quality backlinks for your website. In order to rank higher on the search engine result pages, it is important. But here is where some perform black hat SEO. They choose a way to create backlinks that is not permissible by Google. 

Therefore, you should make sure to gain your website backlinks through authorized websites. 

Start Social Media Sharing 

Search engines prefer to see social proof. So, make sure you share your website content on the different social media sites out there. Besides, you should also encourage people to share content on their social media profiles. This will help search engines to know about the authority of your websites.