You can only get the most out of your website content if you create them for your audience. But how do you know what your targeted audience likes the most? Or, how do you know what your targeted audience searches on search engines like Google, Yahoo, and you name it? 

All come to one point, Keyword Research. With the help of keyword research, you can find what your targeted audience is searching on the search engines. Moreover, this gives you a better knowledge of what content you need to create or write for your audience. 

You should create content for your potential customers because they don’t have all the time in the world to consume if your content is irrelevant to their interests. Sounds good? 

Therefore, keyword research is essential if you are serious enough regarding Search Engine Optimization or SEO. ( We will cover why it is so important later). 

Now, let’s dive into the nitty-gritty of keyword research and how you can make the most out of it. 

What Is Keyword Research

Keyword research is about finding what people search on the internet, especially search engines like Google and Yahoo. This is important for businesses as their main goal is to drive people to their websites as much as possible. 

And, without keyword research, it won’t be possible for businesses to determine what people search online. Therefore, when you don’t have a clear view of the intent of your audience, you won’t be able to create content that creates value for them. 

Regarding keyword research, individuals or businesses use different tools to find out the search query their potential customers use to find products, services, or information. 

However, keyword research’s crucial part is finding out the intent behind every search. For example, one of your potential customers searches for ‘best shoes in 2022.’ 

You have found the keyword, but if you think deeply, you can discover the search intent is not clear here. How? 

Well, ‘best shoes’ can mean any type of shoes. It can be a snicker, newly arrived formal shoes. Keyword research, in this case, also includes finding out the search intent of the searcher. 

How to Do Keyword Research

Now you know what keyword research is and what its value is. Here, we will describe how to get started with keyword research. 

• Know Your Audience

First, you need to determine who your targeted audience is. Once you are done with this, you will find a lot of ease while performing keyword research.

• Select Topic

You should select the topic related to what you offer online. For example, if you sell shoes, you need to identify some of the topics related to shoes. 

• Put the Topic on the Keyword Research Tool

Once you have a good amount of topics in your hand, it’s time to put them on the keyword research tool and find them related to the keyword. Here, you will find different keyword research tools, but you can go with Google Keyword planner if you are a beginner and look for a tool free of cost. 

• Choose Keyword 

Now, it’s time to choose some keywords. Try to pick up the less competitive keywords at the very beginning. Furthermore, when choosing the keyword, ensure you choose the long tail keywords as they are less competitive.