Having a good website. And publishing content on the website is better. But if your intention is to rank your website on the top of the search engine result pages, you need to think a level up. You should perform on page SEO. 

And when it comes to on page SEO, building links comes to the top. Link building can be divided into two categories: internal links and external links. But today, we’re going to discuss internal link building. This sort of link building can make or break your website. Now, let’s know the importance of internal link building for SEO. 

What Are Internal Links?

Internal links are the type of links that are linked from one web page or another web page. Let’s  say you have created a website ‘A’ and you include the link of web page ‘B’ on the particular web page; this can be an example of internal links. And the practice of creating internal links is internal link building. 

Internal link building is a key task of on page SEO technique. And that’s the reason why SEO experts around the world are focused enough when it comes to performing the task of internal link building. 

Internal link building is not only helpful for ranking higher on the top of the result pages. However, it can also improve a website’s user interface.

What Is the Importance of Internal Link Building for SEO?

The SEO world is becoming more and more competitive. So, if you want to rank your website higher on the top of the search engine result pages, you need to be updated with the latest SEO trends and techniques. Now, the old days yet effective internal link building practice can take your website to the next level. 

Enhances User Experience 

This is the most prominent significance of internal link building. When you connect your web pages to other web pages, this helps your targeted audience better consume your content. 

For example, let’s say you have posted an article to your website, no matter what topic. And, somewhere in the article, you put a link of your other web pages which somehow has correlation with the content you have recently published. By this way, the visitors of your website can find your website even more interactive and that’s what you should want. 

A high percentage of bounce rate is not good for any website. And with the help of internal link building, as you are supposed to improve the user experience, you can at the same time decrease the bounce rate of your website. 

Helps Search Engine to Understand Your Web Pages

So your intention is to rank your web pages higher on the top of the search engine result pages, right? And for this, you need to let the search engine know about the structure or hierarchy of your website. In this particular case, you won’t find any other alternative as good as internal link building. 

When you link any of your web pages to other web pages, search engines can better understand the type of content your web pages have. And when search engines can better understand your website, it makes all the sense in the world that your website is going to perform better on the top of the search engine result pages. 

Improves Page Authority

This should be another of your ultimate goals; to increase the page authority of your web pages. When you ensure that your web pages have impressive page authority scores, this can help your website to rank higher on the top of the search engine result pages. 

Moreover, you can make things happen with the help of the internal link building. When you link your web pages in your website, this transfers the page authority from one web page to another web pages. 

And in this way, you can improve the page authority of your web pages which may not get the page authority score as you expect. 

Improves User Engagement 

There are metrics that can let you know how engaging your web pages are. And, your web pages can only rank on the top of the search engine result pages when they are engaging enough. 

With the help of internal link building, you can improve the engagement of your web pages as the visitors tend to interact with your web pages more. Look, it won’t cost you money or waste your time, but the output you can have from internal link building will be pretty decent. 

How to Perform the Task of Internal Link Building?

You need to be strategic when it comes to performing the task of internal link building. Random internal link building practices won’t provide you with any real values. When you link back from a web page to another web page, make sure there is information hierarchy, meaning there might be some valid connections between the web pages. 

But in order to make internal link building work for your website, you need to make sure there is enough content. 

So, it makes sense that you need to create quality content on a regular basis and then perform the task of internal link building. In addition, when you tend to choose a link to insert in your content, you need to make sure the links are from the authorized sources.

Final Words

So as you can see, internal link building can have a decent positive impact on the performance of the web pages. And that’s why you need to be so careful in order to perform the task of internal link building for your web pages. At the same time, you should also focus on performing the task of external link building.