Think about the billboard you see every time you’re on the highway. Chances are a good number of the billboards showcase different products and services from specific brands. Or think about the newspaper sections you hardly care about as they are full of advertisements for different brands and companies. 

Take a breath! Brands are no longer only focused on the billboard on the highway or advertising section of the newspaper. And the reason is that it is easy and cost-effective to promote business digitally. For example, the sponsored post you see every time you surf your Facebook newsfeed. 

Do you want to grow your business with the help of digital advertising? Keep on reading! Digital advertising would be a ray of sunshine for you!

What Is Digital Advertising?

Digital advertising is a way of promoting business via digital platforms. As you are living in the 21st century, you might have an in-depth idea about digital platforms out there. Let’s say, for example, YouTube. It might happen at least a single time in your life that you were watching a YouTube video, and suddenly an ad comes out of nowhere pops up.  This is the core example of one of digital advertising. 

Depending on the type of digital platform, the format of digital advertising can vary. For example, the advertising format on YouTube might differ from the format in search engines. Additionally, digital advertising is more audience focused. The content used in digital advertising is designed to keep a good number of targeted audiences in mind. 

And that’s the reason why you can reach your targeted audience specifically with digital advertising. In terms of traditional advertising, this is not possible at a certain level. 

What Should You Know About the Common Types of Digital Advertising?

You’ll find many digital advertising methods as a digital marketer. And, based on your business type and in which platform your targeted audience exists the most, you should choose the right advertising methods. 

Social Media Advertising

This is one of the most common digital advertising methods. Social media marketing is when a marketer chooses social media to promote and grow their business, letting people know about products and services. Some examples of social media advertising are. 

• Facebook ads.
• Instagram ads.
• LinkedIn ads.
• YouTube ads. 
• Pinterest ads.

And, in most cases, you need to spend a certain amount of money in order to run this advertising. But the return on investment you will likely get will be impressive. 

According to the Hootsuite 2022 Social Trends survey, you will likely get around 68% return on investment from social media advertising. 

Video Advertising

No matter how busy you’re in a single day. You might never want to miss watching at least one video. And that’s the power of video, one of the most popular contents on the planet. Now, you may have been familiar with video ads before. The ads you used to watch on your Television. 

However, in the case of the digital world, the effectiveness of video advertising goes to the next level. And that’s the reason why marketers won’t mind spending their time and money on video advertising. 

Paid Advertising

If you want more and more people to drive to your website from search engine result pages, then paid advertising is for you. Here, you need to pay the search engine in order to rank your web pages higher than your competitor on the SERPs. 

But for this, you need to take part in a bid for specific keywords which you choose to rank your web pages for. And needless to say, paid advertising is another effective form of digital advertising. More scalable and high ROI with less risk takes it to the top of the marketers’ checklist when fighting marketing budget. 

Some web pages appear on the SERP with ‘Ad.’ Yes, this is what we are disclosing. 

Why Should You Start Digital Advertising for Small Businesses?

You need audience attention, right? And, with the help of digital advertising, you can ensure that. Moreover, digital advertising can help you or different points, ultimately positively impacting your business.

You Can Reach Your Targeted Audience

You should be able to reach your target audience’s online doorsteps, so you want them to care about what your business offers. And as you can promote your business on different online platforms through digital advertising, you can ensure that. 

You Can Scale Your Advertising Campaign

If you spend $100 on a marketing campaign, you might eye on getting more than that in return. But for this, you have to scale your marketing campaign. And, with digital advertising, you can do so with a lot of ease. 

Regardless of platforms, you can easily measure the return on investment, no matter what type of digital advertising you choose to promote your business. For example, let’s say you are running a paid ad. 

And in this case, you should measure the ad campaign based on what you spend on it. 

You Can Boost the Sales of Your Business

Sales! This is something every businessperson wants. But getting more sales is a challenging job. To ensure this, it is important that a present marketer business before the targeted audience exclusively. And, through digital advertising, you can promote your business no matter what type of business you own or your target audience. 

If you are able to do so, you then don’t need to worry about getting sales. Digital advertising allows you to showcase your products or services on a larger scale.

Before running any digital advertising, make sure you know who your targeted audience is and what exactly you want to achieve from digital advertising. This will help you run the ads campaign in the proper direction. 

Additionally, it won’t be the right approach if you start your digital advertising campaign but don’t know enough about how to make the most out of it. And here is where a digital advertising expert can help you out. In a nutshell, if you want to hire a company or agency to work for you, make sure the service provider is capable enough to bring you magnificent ROI.