Writing meta descriptions is easier to do but significantly impacts your website performance. But how do you do so? In this article, we will let you know what a meta description, why writing a meta description is essential and how to write meta descriptions in the easiest of ways. 

What Is a Meta Description?

A meta description is a combination of some words you see under the title of the web pages that appear on the search result. You can write meta descriptions after every post or after creating any pages. This will allow search engines’ crawlers better discover your web pages on the internet. 

And, to let search engines know about the type of content your web pages contain is the pre-condition of ranking web pages. Meta descriptions are written within 160 characters. And this means you have to write what your content or web pages are about within the characters. 

Why Is Meta Description Important?

Writing meta descriptions has a bunch of benefits. First, meta description lets search engines like Google know what the content is all about. Not only that, meta description helps your content to be more clickable as we have come to know that meta description appears on the search results pages. 

So, if you can write a proper meta description, it is more likely that people will know about your website content through this. And they won’t mind clicking on your web page’s link if they find the meta description helpful enough. 

In addition, according to a ton of different studies, it has been proven that a web page having a meta description will perform a lot better than a website that doesn’t have any meta description. Sounds good? 

However, meta descriptions don’t have a direct impact on the search ranking. But again, as it is associated with the user experience and search engines’ indexing, it has some valid values. In addition, the meta description is pretty much favorable regarding the Google algorithm. 

And, you might never find a website that performs better on the Search Engine Result Pages (SERPs) but doesn’t write or use the meta description. Hope you’ve got the point we have been trying to establish here. 

Tips for Writing Meta Description Comprehensively

• Make the Description More Precise

Make sure the meta description you write for content and the website are pretty much precise. This will give a clear view of your website content before the visitor. 

• Put a Focus Keyword

You need to put a focus keyword on the meta description you use. Thus, it helps search engines better discover your website content. But don’t try to put more than one keyword at a time.

• Follow Ideal Snippet Length

This is something you should never mess up. You should always follow the ideal snippet length of 155-160 characters when it comes to writing meta descriptions for your website. 

How to Write Meta Descriptions Using Yoast SEO?

With the help of Yoast SEO, you will be able to write meta descriptions comprehensively. For this, what you need to do is to install Yoast SEO on your WordPress website. 

To install Yoast SEO,

• Step 1: Click ‘plug in’ from your WordPress dashboard. 
• Step 2: Click ‘New’
• Step 3: Search for the plug-in and type ‘Yoast SEO.’
• Step 4: Install the Plugin.

Once you have installed the Yoast SEO, follow the steps below to write a meta description with this help.

• Step 1: Click ‘Yoast’ SEO.
• Step 2: Click ‘Edit Snippet’.
• Step 3: Start typing the meta description.