You should grab every opportunity to perform better on the Search Engine Result Page (SERP). Among them, creating backlinks pointing toward your website is the top important practice. This is, however, one of the effective ways to rank your website higher on the search result page.

Consequently, Anchor text in search engine optimization is something you can’t avoid. This is a clickable text that takes visitors directly to your website. But, here’s a catch. You need to create anchor text for your website on your own if you have a new website. 

But, how can you create and use anchor text? Read this article until the end, and you will better understand the facts. 

What Is Anchor Text In SEO?

To simply define, the anchor text is the clickable and creatable text in a hyperlink on different websites. Nonetheless, the links inside the text refer visitors to the website that link is hyperlinked. 

Given below is the hyperlink code example of anchor text.

<a href=”http://www.example.com”>Example Anchor Text</a>

To elaborate on the link, the link inside <a href=” “> is pointing toward a website. For example, if you want to anchor text, you must put your website URL inside the code. 

Next, Instead of ‘Example Anchor Text,’ you should insert relevant keywords to the hyperlink.  Visitors will appear on your website or web pages whenever they click on the text. 

There are different types of anchor text regarding SEO. Some of them include:

• Generic
• Naked link
• Branded link
• Exact match
• Partial match

We hope you’ve got the basic point. 

You need to be careful when it comes to anchor text for SEO purposes. This is important because it is hard to get the most out of the SEO if you can’t use the anchor text correctly. 

How to Make the Best Use of Anchor Text?

Making the best use of anchor text regarding SEO is unlike being in deep water. You need to be strategic to get the most benefits from anchor text.

In order to use the anchor text properly, first, you should look for the opportunity to create anchor text. However, if you want to use anchor text inside your website, it is comparatively more manageable because you can do this any day. 

But, regarding creating anchor text on an authorized website, it’s a bit difficult until you write a stunning blog post or you have valuable content on your website. But fortunately, there are some sources for creating anchor text for your website. 

For example, practices like:

• Forum posting.
• Web 2.0
• Blog commenting
• Social bookmarking
• Social networking and more allow you to create better anchor text.

Furthermore, make sure you have a decent idea of your targeted keywords. I’m focusing on this because choosing inappropriate keywords regarding anchor text won’t benefit you. 

Sometimes, you won’t be allowed to put keywords as anchor text. So, make sure you put the correct URL of your website or webpage.