Similar to a search engine like Google, a platform like Google play store is where you compete with the strongest competitors to stand out. You might be familiar with Search Engine Optimization, a process of ranking a particular higher on the search engine result pages. 

Now, when you take your app to the top of Google Play Store search results, it is called ASO or App Store Optimization. 

It is not always easy to rank and make your app outranks until you perform ASO strategically. This article will share what you need to do to see your app at the top of the Google Play Store search results. 

• Create Interactive Promo Video

Most apps that outperform the search engine result pages have a promo video. Through the video, people can have a decent idea of what the apps are all about. This is important because people will not spend valuable time downloading stuff that is not worth it. 

So, what you should do here is create an interactive promo video of your newly launched app and try to provide enough information about your app in the video. And in this case, you don’t need to hire a professional videographer. Free tools like Canva can be pretty useful in this case. 

• Target the Best Keywords

Like search engine optimization, you need to target the best keywords in this case. Make sure you target the best keywords which are relevant to your app. However, don’t always go with keywords with a large search volume. Instead, make sure the keywords you choose are specific, which can bring many clicks. 

It will be better to select some keywords related to your app and see whether they bring an app like yours to Google Play Store. There’s no means of targeting keywords that won’t provide real value. 

• Make Sure You Choose Suitable Title for Your App

The title of any app on the Google Play Store is important. At the end of the day, you need to attract your targeted audience with the title you set for your website. In addition, arrange the title in a way so your targeted audience can have a real picture of what your app is all about. 

It will be better to place the targeted keywords on the title; make sure the title is neither too long nor too short. 

According to different research, it has been proved that titles with more than three words outperform the most on the Google Play Store. However, you are not allowed to exceed more than 60 characters in order to optimize the title for your app on Play Store. 

• Write a Proper Description of Your App

This is equally important (if not more) with the title of your app on the Play Store. You need to write a proper description of your app so that your audience has a precise idea of what your app is all about.