Before getting started, you must know why you should learn how Google’s algorithm works. What if you don’t have any idea about Google’s algorithm? 

You should know how the Google algorithm works when you’re doing SEO or tending to start your SEO campaign. Because you have to set up your SEO content according to Google’s interests, your ultimate goal is to rank higher on the SERPs. 

In this article, we would like to explore what the Google algorithm is, how the Google algorithm works, and other related discussions. 

So, keep reading. 

What Is Google Algorithm? 

You can consider the Google algorithm a complex technique that Google uses when it comes to ranking web pages according to the correct order. In addition, Google’s algorithm is associated with ranking facts, the criteria Google looks for when ranking any website. 

Moreover, Google’s algorithm doesn’t perform a single task. To rank any web page, it has to follow a few procedures. All these tasks fall under the category of Google algorithm. 

However, have you ever wondered what Google considers while ranking a web page at the top of the SERPs? Knowing this helps you better run your SEO campaign in the right direction.

It knows it hurts if you spend your time and effort to create content (Maybe a blog post), but it can’t rank as you expected. 

• Relevancy of the Content

The content you tend to create should be relevant to your audience query. You can’t expect to rank your content or web page based on audience queries if your content is not relevant enough. 

For this, keyword research is like a hurt of SEO. As you can’t live without your heart, getting anything won’t be possible if you are not good enough at Keyword research and creating relevant content. 

To create relevant content, you should determine the user intent behind every query. This is important because a single search query sometimes means a different search intent. 

• Content Quality

As the online world is pretty competitive, no matter what industry you are in, you need to deal with your competitors. For example, you and one of your competitors can create a particular piece of content simultaneously. Now, what Google will do here is rank the webpage, ensuring the best content quality.

When discussing content quality, it is evident that multiple web pages don’t have the same quality. Google always wants to offer its visitor content that matches the user and intent and is full of quality. 

So, the next time you sit before your PC, ensure you create quality content for your targeted audience. 

• Backlinks 

You may never be unfamiliar with backlinks if you have been in this SEO field for a while. A webpage with a decent number of quality backlinks describes the web page’s authority. So, it’s essential for you to gain authorized backlinks to rank higher on the SERPs. 

So, the above are the most common and important facts about Google’s algorithm.