Google AdWords is a part of search engine marketing. Undoubtedly, Google is the number one search engine around the world. You will find every possible information in Google. There are lots of websites on the internet competing with each other in order to gain your attraction in the search engines. Everyone wants that top position in search results.

When anyone searches anything on Google. It shows the possible relevant information available on the internet. Google crawls all the webpages and indexes those pages according to the right order. If you search for anything, you will see two types of search results. These are organic search results and paid search results.

Google AdWords is a tool where Google gives marketers the opportunity to create ads by paying them. Sounds good?

Let’s discuss it clearly.

Basically, Google doesn’t want any money from you if your site comes up at the top of the search results organically but to be very honest, it’s a concern of high competition as there are lots of quality websites full of great content competing with each other. So, here comes the point of a search ad.

If you are a marketer and want your page to come right to the top of search results, you may go with Google AdWords. What you need to do is, provide money to google for the keywords that you think your potential customers. Do remember one very important thing, there are lots of websites too in this way. Don’t forget it is not all about money because when you engage the bidding of particular keywords there might be many websites like yours bidding on the same keywords. So, google takes account of two things, one is the relevance of website content with the keywords and another is money. Make sure your content is relevant to the keywords you bid. Ads can appear in different formats based on your need.

You need to pay Google per click on your website’s link. If no one clicks in spite of finding your website on the top of search results, you don’t need to pay. But make sure your investment comes as a profit. If your contents in web pages aren’t relevant with the keyword you bid for cost nothing but your time and money.

Things to consider in the Google AdWords campaign  Attain good knowledge of how Google AdWords works, keyword research, segmentation of your audience according to different demographics, make a budget of your Google AdWords campaign, measuring your success using various, etc.