Google algorithm is a way for Google to determine which web pages rank higher on the search engine result page (SERP). Google doesn’t bring web pages to SERP randomly. Instead, it takes into consideration quite a few crucial facts. The algorithm helps Google in this case. 

You should know precisely about the Google algorithm for SEO if you want to rank your web pages higher on search ranking. People targeted audiences won’t go down on the search result page to find your business. 

So, it’s better to know Google’s algorithm and what are the facts it prioritizes while creating the best possible SERP for users. 

What Is Google Algorithm?

Google algorithm lets Google know about the relevant information of web pages to bring web pages on the SERP. Google algorithms take some important ranking factors into consideration. 

For this, users can get the relevant search results based on their queries. You can also think of the Google algorithm as a system to rank web pages. 

How Does Google Algorithm Work? 

The work process of the Google algorithm is not rocket science. When someone searches using particular queries, Google bots discover the web pages that contain relevant content based on the query. Here, the words of the query are regarded as keywords. 

But, before presenting the relevant web pages to the searchers, the Google bots have to crawl and index the web pages. 

Now, we will cover some crucial facts about the Google algorithm.

• Purpose of the Query

Google focuses a lot on knowing the purpose of the search query. It does so because the search results will be provided based on the search terms of keywords used by the visitor. Of course, a single search term may have different purposes; in this case, Google won’t mind providing the searchers with the best web pages on SERP. 

• Quality of the Content

Quality of the content is important if someone wants to rank their website on the search engine result page. When determining which web pages to rank, Google considers this fact. 

Talking about a blog post won’t give you any value if you cannot write engaging content. The same is for the other contents. 

But you may be wondering how Google determines the content’s quality, right? Therefore, Google considers a few facts here as well.

One of the core facts is backlinks. The higher the number of quality backlinks web pages have, the greater chance to rank on the search engine result page. Furthermore, the trustworthiness of web pages is another important consideration for Google. Google algorithm works decently to discover these facts.

• Technical Fact About Website

A website has to be technically perfect to appear on the search engine result page. This means it won’t be enough just to create content for the website. Besides, you have to focus on the technical issues of your website. For example, using meta tags, proper heading, images, ensuring website speed, etc. 

Having a good understanding of the Google algorithm can help you improve your website’s ranking on search engine results pages (SERP).