This is, however, one of the most commonly asked questions by people in the SEO field. You may be one of those groups. You want to know the ranking factor of the search engine (Google, to be more exact) to help your web pages come to the top of search engine result pages (SERPs). 

You need to take your web pages higher on the SERPs, at least on the first page. This is because most people don’t click on page number 2. We hope you’ve got the point!

Now, we’ll dig down to know what SEO really works and the most common SEO ranking factors. Don’t go anywhere; this blog will really help you. 

How Does Search Engine Optimization Work? 

You should know the basic concept of the SEO work process. In a nutshell, Google performs 3 steps in order to make your web pages visible to searchers. 

The steps are-

• Crawling
• Indexing
• Ranking

Google has different bots, known as spiders, which visit all around the web to discover fresh content. Content can be any type of content. Then, it indexes the content based on crawling into a few categories. To be more precise, Google adds SEO-optimized pages and catalogs them. 

Here’s the interesting part. When a searcher uses keywords to find out about something, Google presents the web pages that it finds most relevant to the user’s intention or keywords. Users then see a series of web pages, and, obviously, the more relatable and optimized the content is, the better chance they see them at the top of the SERP. 

So, the task of an SEO (search engine optimizer in this sense) is to optimize his content in a way so that Google can consider the content relevant and worthy of showing up higher on SERP. Here’s where the SEO ranking factors come into play. 

Top SEO Ranking Factors

There are over two hundred ranking factors. But, it won’t be possible for you two to practice all of them simultaneously. Furthermore, the factors often change because of the updated algorithms. 

However, you should consider some core ranking facts, and we won’t feel shy to mention them below. 

• Accessible Website

Look, Google always tries to put the best content before the searchers. You can dream that the web pages at the top of your website are not accessible enough. You have to let Google know that your website is well authorized and you serve unique content. 

Setting up website URLs is another core thing when it comes to an accessible website. Make sure your website has suitable URLs, and don’t forget to set up a sitemap.

• Page Speed

What is the purpose of creating web pages? To create values for people by providing content, right? Your hard work will go in vain if you cannot make your web pages superfast. People are pretty busy and don’t have enough time to wait for your web pages to load.

We suggest you give enough importance to mobile speed optimization because most people browse web pages using mobile.

• Well Optimized Content

You should try to make well-optimized content. You may create stunning content for your website. But you will be at a loss if they are not optimized— try to make the proper use of keywords, LSI keywords, inbound and outbound links. 

• High-Quality Backlinks

Having a considerable number of backlinks is another core SEO ranking factor. The more quality backlinks from authorized websites you have, the better your website will perform. Therefore, it will be better for you if you master the art of creating quality backlinks.

We hope this article will help you have some sort of ideas about some important SEO ranking factors. You should master the art of SEO and take your website or business to another level. Good luck!