The backlink is one of the key indications of the authority of a website. That’s the reason SEO around the world spends a good amount of time creating backlinks. But you may be wondering what the relation is between PBN and backlinks. No worries, we are here to clarify this for you. 

What Is a Private Blog Network (PBN)?

The private blog network of PBN is a network combined with quite a few websites. In addition, the website’s purpose is to send backlinks to the main site to improve its ranking on the search engine result pages. 

However, there have been some controversies regarding the effectiveness of the PBN network in recent times as we have come to know that Google has become a lot smarter than it was even a couple of years back.  

Google, in some cases, thinks the practice of PBN is unnatural. Here, the reason is Google always wants websites to have more and more backlinks. However, the backlinks should come from the authorized website. At the end of the day, it indicates the authority of a website. 

But, in terms of the PNB network. The links are created intentionally in order to create backlinks from people’s own sites. And, as this doesn’t indicate the performance and authority of a website, Google Algorithms think of it as one of the black-hat SEO practices. 

How Does a Private Blog Network Works?

The PBN is one of the tricky and riskiest ways to create backlinks. Creating quality backlinks, even for making top-notch content, is quite hard in this competitive online world. That’s why people with concerns in terms of SEO create a network, including quite a few websites. Then, content is created and create links back to the main sites. 

The websites that are used to produce links for the main websites are called the ‘Feeder’.  However, no matter what types of links have been created, they are low quality and hardly impact your search ranking. In addition, as there are some sorts of risks involved, most SEO experts suggest not going with the PBN networking comprehensively. 

And, in most cases, you’ll find the PBN network is built on the domains which are already expired. 

Now, here’s a turning point. You might want to know why people perform the link-building activity with the PBN network, right? The main thing is that gaining backlinks is not so easy. That’s why some people tend to go with a way where link-building seems pretty easy. Here, they don’t have to interact with other bloggers or website owners. 

Can You Get Any Benefits from Private Blog Network (PBN)? 

First, as we have mentioned above, it is not recommended to go with the PBN network if you want an impressive performance on your website. No, in 2022, you may not get what you may expect from the PBN network in terms of SEO. So, it’s better to create quality content and earn quality backlinks.