How do you measure that your business is doing good on Twitter? Well, many metrics can help you out in such a case. Among them, measuring and knowing the engagement rate on Twitter makes a lot of sense.

Getting a good engagement percentage from your Twitter marketing campaign is good. But if otherwise happens, you need to re-think your Twitter marketing campaign.

The ‘good engagement’ rate can vary depending on the social media platform type. For example, you are not supposed to have the much engagement on Twitter you can expect from the Facebook marketing campaign. So, today, we will discuss the following;

• What is the engagement rate on Twitter?
• How to calculate the engagement rate?
• What is the good engagement rate of Twitter?
• Why should you care about the engagement rate?
• How to increase the engagement rate?

And we hope, after the end of this article, you can have a very compact idea of one of the critical aspects of the Twitter marketing campaign.

What Is the Engagement Rate on Twitter?

Let us ask you a question first! Do you know what engagement means? Or what will it be called if you engage with something? Let’s say the fantabulous book you are reading! Now, let’s come back to reality. The term’ engagement’ means interaction. And so, the engagement rate on Twitter refers to the number of people interacting with every Twitter post. The interactions can be like, re-tweet, comment, and share.

When you post something on Twitter, the impression you get from your followers is regarded as engagement. And when the engagement or impression number is calculated, the engagement rate comes. This is as simple as that. And you might hear somewhere that the more the engagement rate you get, the better it is for your business on Twitter.

How to Calculate the Engagement Rate on Twitter?

Calculating the engagement rate on Twitter is not rocket science. Still, if you don’t want to bother with this calculation, you can quickly know the engagement from Twitter analytics. But do you want to know how to calculate engagement on Twitter?

There are mainly two ways you can measure the Twitter engagement of your business. If you want to know the overall engagement rate of your Twitter business profile, the calculative figure will be quite different compared to if you want to see the engagement rate of a single post on Twitter.

But how does Tarhib IT LTD calculate engagement on Twitter? Well, first, you combine all the numbers, including the number of likes, replies, and re-tweet. And then, divide the number by the number of views the post particular post gets.

On the other hand, if we calculate the overall engagement rate of any business profile on Twitter, we will divide the total number of impressions (likes, replies, re-tweet) by the total number of followers the particular profile has. So simple.

Let’s say someone has 94,446,901 followers on Twitter, and the person has approximately 162,600 engagement actions. Now, what will be the engagement rate? It will be 0.17%. (162,600/94,446,901= 0.17)

What Is the Good Engagement Rate of Twitter?

That’s the point. You might want to know precisely which engagement rate on Twitter you should relieve. Well, there is no direct answer to the question of what the good engagement rate of Twitter is. It depends on quite a few factors. But if you look at the top brands on Twitter, they are getting an engagement rate of 0.098%, and for this, the brands need to post around 5 posts a week.

However, we do not say 0.098% is the ideal engagement rate. Definitely, if you are new to your business on Twitter, you can get the mentioned engagement rate. Anything near 0.098% seems excellent for your business. Depending on the industry of your business, the ideal engagement rate can also vary on a large scale.

For example, if you look at the financial service business out there on Twitter, the engagement rate of that business is 0.040%, and for this, they need to post around 6 times a week.

Why Should You Care About the Engagement Rate?

Knowing your business’s performance on Twitter is essential to measure whether you are on track with the popular social media and microblogging platform. So, when you are well aware of the engagement rate you are getting, you can take measures to increase the engagement rate if the engagement rate is not up to the mark.

At the same time, when you run any campaign on Twitter, you need to track the engagement rate to know whether the campaign runs fine. Additionally, as a client, it will make a lot of sense to see the engagement rate on Twitter to get an idea of how your Twitter marketing service provider is doing.

How to Increase the Engagement Rate?

The most important thing that you should do is create valuable content. No matter your products or services’ quality, if you are not up to the mark in creating valuable content, it won’t provide you with any real value. And for this, you need to have a pretty precise idea regarding the targeted audience of your business on Twitter.

Besides, you need to track the current trends, which can help you create trending and evergreen content for your targeted audience. Ensure you keep variations when creating content to post from your business Twitter profile. And in this way, you can increase the engagement rate on Twitter.

Keynote

The story’s moral is that you need to focus on a Twitter marketing campaign. And then it comes to Twitter marketing; you need to know the engagement rate you get from your Facebook marketing campaign. You’ll find a Twitter marketing service provider who can ensure your business receives an impressive engagement rate on Twitter.

The faster you can focus on gaining an impressive engagement rate, the better it is for your business. So, when should you start?