In order to grow your business and drive more sales, there’s no alternative way to have a strong online presence. When we talk about a strong online presence, we mean your business has to appear on different online platforms, especially social media sites. 

Twitter marketing helps your business stand out against your competitor. However, the most important fact about Twitter marketing is that you will find the opportunity to establish brand awareness. 

Here’s a catch. You should become more strategic when it comes to promoting your business on Twitter. Otherwise, it will be beating around the bush. 

In this guide, we eye on to describe to you some of the well-proven Twitter marketing strategies. 

Why Is Twitter Marketing Effective?

Let’s start with a statistic. Twitter has nearly 397 million active users. Moreover, it is the 15th most social media website worldwide. Now, you can realize how many opportunities you will find promoting a business on Twitter. 

You don’t need long content to promote your business there. A few characters of tweets and keeping the brand voice make it easier for you to get the most out of Twitter Marketing. 

What else? 

Set Your Twitter Marketing Goal

Similar to any other business strategy, you should set your Twitter marketing goal. Once you are sure about what you want to achieve, it will help you achieve your Goal. It will be better if you write your goals on a paper. 

Keynote:

• Ask yourself why you want to start a Twitter marketing journey for your business.
• Write down your goal. 

Find Your Brand Voice

You can’t randomly post anything. Why? Because people on Twitter don’t like to get random tweets from brands. You will be more likely to engage your targeted audience when you post your industry-related stuff consistently. 

Furthermore, don’t confuse your target audience about your brand voice. Rather, you should try to share authorized tweets and let your targeted audience consider your business worthy of getting reliable information. 

Keynote:

• Identify your brand voice.
• Post relevant topics or thoughts to your business.
• Make your business presence on Twitter more casual.

Engage With Your Targeted Audience

You are not right if you think only posting relevant and trendy topics from your business Twitter profile is enough. Furthermore, you should always try to engage with your existing followers and targeted audience.

But, how do you do so?

You can engage with people by replying to their retweets. In addition, in some cases, people can mention your brand or the tags you use. So, what you need to do is to respond to those tweets and appreciate their jobs. 

Answering your audience’s questions related to your business is something you can’t avoid. 

Keynote:

• Response to your audience retweet.
• Make sure you exist where your brand is mentioned.
• Help people to answer their queries related to your business. 

Use Hashtags

According to some reliable surveys, it has been proven that a post with hashtags can gain double as much engagement compared to a post without any hashtags. It simplifies the importance of hashtags. 

However, you need to make sure you use relevant and latest hashtags for your business. 

Keynote: Don’t forget to use relevant hashtags every time you tweet.