But in order to perform the tasks of SEO, you need to be very careful. If you are careless and do something that Google doesn’t like to happen with your website, it will cause your website to be penalized, and all your hard work will go in vain.  

That is why we plan to share the white hat SEO technique that helps you rank your website and avoid significant Google penalties. So, without wasting any time, let’s get into the actual part of this very important blog. 

What Is White Hat SEO? 

White hat SEO consists of activities you should perform to take your website on the search engine cradle pages. There are roughly two methods of performing a few activities, one is already mentioned, and another is Black hat SEO. 

To be more precise, what hat SEO refers to activities that don’t go against the search engine regulation like Google. On the other hand, Black hat SEO consists of activities that search engines like Google don’t like.

If you want to hear from experts worldwide, they will suggest you perform white hat SEO and avoid the black hat for the betterment of your website. So, when it comes to White hat SEO, you should know the practices of water that is yours so that you can implement them in your SEO campaign.     

What Are the Most Effective White Hat Search Engine Optimization Practices?

There are a bunch of white hat SEO strategies you can follow, but here in this article, we will share with you the most common of them. 

Publish Quality Content

This is the very first thing where you should focus on. You need to publish content on your website regularly. For this, you can make a schedule and follow the schedule to keep consistency. 

When producing content for your website, keyword research is key. Make sure you are accurate enough when it comes to keyword research so that you can produce the content that your targeted audience is more likely to consume. 

Once you can create top-notch content, it will provide you with a lot of ease when it comes to taking your website higher on the search engine result pages.

Build Quality Backlinks

Believe it or not, you need to build quality backlinks for your website. In order to rank higher on the search engine result pages, it is important. But here is where some perform black hat SEO. They choose a way to create backlinks that is not permissible by Google. 

Therefore, you should make sure to gain your website backlinks through authorized websites. 

Start Social Media Sharing 

Search engines prefer to see social proof. So, make sure you share your website content on the different social media sites out there. Besides, you should also encourage people to share content on their social media profiles. This will help search engines to know about the authority of your websites.

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However, there are plenty of ways to create SEO links. But, as an SEO, you should try to follow the recognized SEO link-building formulas by search engines like Google. Nonetheless, you won’t be able to rank higher on the SERP without a solid link-building practice. 

Therefore, this article focuses on the crucial facts about SEO link-building techniques.

What Is Link Building for SEO?

Link building, however, is one of the essential components of SEO. There are different types of link-building practices out there. All types of white hat link building play a prominent role in a website’s performance.

Therefore, a backlink is one of search engines’ most common ranking factors. If you own or have a website, you can perform internal link building where the links point to individual pages of your website.

On the other hand, external link building or backlinks creates links to other websites where the links point toward your website. 

In addition, link building can be classified into two types. Do-follow and no-follow link building. However, every proper link-building method positively impacts website performance on SERP.

SEO Link Building Techniques

Luckily, there are a bunch of SEO link-building techniques out there. However, you don’t need to practice all the techniques simultaneously. Rather, it will be much better to have a basic idea about the techniques so you can practice them anytime. 

• Guest Blogging

With the help of guest blogging, you can build quality links to your website. In guest blogging, you are allowed to submit blogs on other websites. Once you submit the blog on the guest blogging sites, if your blog is published, you can get the chance to create links on your blog that points toward your website. 

According to SEO experts, the links you can build through guest blogging are links full of quality.

• Broken Link Building

This is another efficient way of building quality links for your website. In terms of broken link building, you must search for the links from the well-authorized website and create something similar to the broken resources. 

Then, you can ask anyone to link back to your new resource rather than link back to the dead resource.

• Creating Infographic

You can build many valuable links for your website by creating infographics and submitting them on infographic websites. However, you should try to make an engaging infographic and put an informative description. 

Sometimes, the reputed website can use your infographic and won’t mind providing you with quality backlinks. 

• Social Networking

Social networking can be a handy practice in terms of link building for your website. What you should do here is to share your website content on social media sites and also ask your audience to do so. Search engines like Google like to get the social signals for websites.

Not only these but there are also a few link-building techniques that you can practice to get the most out of your SEO campaign.

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