Well, the primary purpose of SEO is to rank websites or web pages higher than the search engine results pages.  But creating and publishing random content can’t take your website to that spot.  For this, you have to keep a lot of essential things in your mind.  

Among them, the core thing that you should perform is technical SEO. In addition, you should also know the ranking factors related to technical SEO so that you can perform technical SEO tasks considering the ranking factors in your mind and take your website to the top.  

In this article, we will share with you what is the thing that you really need to know regarding technology in order to rank your website.

Why Technical SEO Really Matters? 

You may be wondering why technical SEO is so crucial or why technical SEO matters. You make engaging and stunning content for your website’s visitors, but at the end of the day, if you cannot let search engines like Google, in this case, about the content your website contains, you can’t be there before your targeted audience. 

So technical SEO in this regard will help you let Google know that you are creating helpful content and your website is worthy of ranking higher on the search engine results pages.

But here,  most website owners who are new in the SEO field often make mistakes. In addition, they hardly care about technical SEO other than rushing toward creating content, but this is not a good move at all. 

In order to rank your website higher on the search engine results page, you need to combine the focus on on-page SEO, off-page SEO, and Technical SEO simultaneously.

Make Your Website Mobile Friendly

One of the most important things for you to focus on while performing technical SEO is ensuring you make your website mobile-friendly. But what does this mean? 

This means people who browse your site for mobile must have an impressive experience. Moreover, it is not a good sign of a website if it takes too long to load on the visitor’s web browsers. 

Make an Impressive Website Layout

At the end of the day, you should ensure that your website layout is engaging.  Because the user experience of your potential visitor largely depends on how you structure your website design. In this case, you should take your time and make the layout as efficient as possible.

Image Optimization Is Something That You Should Never Avoid

Image optimization for any website is essential.  Because if you use too many unoptimized images on your website, it will take a lot of time to load, and unfortunately, this will badly impact the user experience you might want to see. 

Don’t Forget to Optimize The Visuals

To make the most of your website, you must ensure that the visuals are perfect. Visuals are essential for your website, but you should try to make the visuals as prominent as possible. In addition, you should also try to deliver your messages through visuals, so use visuals that are of high quality and attractive at the same time.

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Technical SEO is neither content optimization nor link building. In addition, technical SEO is optimizing your website so that Google crawlers can easily find your website and rank the webpage. 

Furthermore, technical SEO is as important as creating content, building link building, content optimization, and stuff. You may create stunning content, but if your website doesn’t meet search engines’ criteria, you can expect better performance from your website. 

I know what you are wondering now. What things should you consider when someone asks you about the technical SEO of your website, right? 

Let’s explore. 

What Is Technical SEO?

As the name suggests, technical SEO simply means optimizing the back end of your website in order to rank on the search engine result pages. Search engines like Google follow some algorithms to outperform a website. 

Regarding technical SEO, it has to be ensured that the website is optimized so that Google finds the website worthy of the rank. In another sense, technical SEO is something you should do for the search engine. And search engines want websites to ensure all the facts related to the visitors’ user experience. 

In short, you need to perform the task of technical SEO in order to help search engines discover and rank your website more comprehensively. Now, here’s what you have been waiting for. Here, you will know the factors you need to know about technical SEO. 

• Make Your Website Mobile Friendly

This is the very first thing you need to take into consideration. At the end of the day, if your website is not friendly, people will lose interest in interacting with your website. 

Further, having a mobile-friendly website is always key and one of the core signals of search engine ranking factors. So, it is always better to focus on ensuring your website is mobile. 

• Don’t Forget to Create an XML Sitemap

You need to let the search engines know that your website exists. That’s why it is important to create an XML sitemap of your website and submit it. This will help search engines better discover your website within the short possible time. 

Never let the search engine feel confused about what your website is all about. 

• Connect Your Website Google Search Console

Connecting your website with Google Search Console will provide you with a lot of benefits. First, you can track the performance of your website, and then, in terms of technical SEO, it can also help you. 

You will be informed about what you should need to do with your website. In short, the Google Search Console will work as a guideline for following technical SEO practices.

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When there are two pretty similar types of content, web pages, or URLs in a website, the search engines are often confused about what URL to index. But, with the help of the canonical URL, you can let the search engines know what pages to index and what pages do not. 

This guide will show you how you can use canonical URL SEO and rank your website higher on the search engine result pages (SERPs). 

What Is Canonical URL

Canonical URL is all about letting the search engine or webmaster know about what is your preferred domain. Furthermore, a canonical URL is also used to avoid duplicate content issues. 

You may have created two pieces of content that are pretty much similar to one another. In this case, the search engines find it difficult which content or link to the index. However, with the help of canonical URLs, you can determine the indexing of your web pages’ URLs. 

Moreover, the canonical URL can sometimes be self-referring and, in most cases, point to different URLs. For example, let’s say you have two similar contents on your website related to the 6.7 Power stroke engine. Now, you want Google to index the second article. Here, you need to add the canonical URL in both the first and the second content or web page. 

Due to this, the canonical URL of the first content points to the search engine to index the second content of your website related to the 6.7 Power stroke engine. However, the importance of the canonical URL is difficult to describe within a few words. It helps you keep the ownership of your content even if someone steals it and uploads it on their websites. 

Where Do You Find the Canonical URL?

To find the canonical URL, you need to go to Page Source from your chrome browser. There, you will find the canonical URL on the head section of your web page like <link rel=”canonical” href=”CANONICAL-URL”/>

Note: Instead of “CANONICAL-URL”, you will find the URL of your web pages. 

How To Add a Canonical URL Using WordPress? 

Adding canonical URLs is pretty simple using WordPress. To do this, you need to have the Yoast SEO plugin installed on your WordPress website. 

Moreover, you don’t need to add the canonical URL manually on your WordPress website with the help of Yoast SEO. Instead, the plugin can automatically add canonical URLs to every new page you create. 

But, you should add a canonical URL on your own if you want to change the canonical URL of a page. For this, go to the page and click ‘Advance,’ and then find the ‘Canonical URL’ option at the bottom of the menu.

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