Let’s say you sell shoes online, and in winter, you want to rank your website for ‘best men’s shoes.’ Your ultimate goal is to gain the first position of the SERP for the keyword. Why? As ranking higher brings a huge amount of traffic to a web page. 

But how do you know the current position of your web pages based on keywords? Is there any efficient way or tool? Fortunately, yes. You can measure or know the Google ranking of your website. 

Read this blog as we cover how to check Google ranking for websites. 

Why Is It Important to Know Your Website Position on Google?

How do you know where you need to shift gears regarding search engine optimization (SEO)? You’ll only determine what you need to do with your SEO campaign if you have precise data on how your website performs on SERPs. 

Besides, if you are working hard to rank one of your web pages for a particular keyword, you may also need to know where your competitors are ranking. All come to one point, know the websites’ positions on Google, or search engine result pages (SERPs). 

According to different surveys about search engine ranking, it is proven that almost 50% of the clicks get the web pages that rank higher on the SERP, at least in the top 3. In addition, the clicks of the web pages fall dramatically from ranking position beyond the top 3. 

What Tools Do You Need to Check the Google Ranking of a Website?

You don’t have to have coding skills to know the position of your website on SERPs. Thanks to the different tools that make the job of the SEO professional even easier. Some of the tools are free, and for some tools, you need to spend some money from your wallet. 

• Google Search Console

The Google search console is the first priority when it comes to knowing the website positions based on particular keywords. The tool is free and easy to access. However, in order to access Google Search Console, you need to verify the ownership of your website. 

Once you connect your website with the tools, you’re all done. You can know the total click, total impressions, average CTA, and more of your website. 

• SEMrush

This is another popular SEO tool that you can use to determine your website ranking position and more. But, in order to access the tool entirely, you need to buy a subscription. However, the tool is bare enough that you will know the positions of the keywords if they rank. 

• Ahrefs

Ahrefs is one of the most high-performing SEO tools and can be a complete solution to run your SEO campaign smoothly. The tool lets you know every aspect of your website, from the ranking position, monthly traffic, number of backlinks, and so on. 

Similar to SEMrush, you also need to buy a subscription in order to get full access. But it is value for money, no doubt.

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