Well, the primary purpose of SEO is to rank websites or web pages higher than the search engine results pages.  But creating and publishing random content can’t take your website to that spot.  For this, you have to keep a lot of essential things in your mind.  

Among them, the core thing that you should perform is technical SEO. In addition, you should also know the ranking factors related to technical SEO so that you can perform technical SEO tasks considering the ranking factors in your mind and take your website to the top.  

In this article, we will share with you what is the thing that you really need to know regarding technology in order to rank your website.

Why Technical SEO Really Matters? 

You may be wondering why technical SEO is so crucial or why technical SEO matters. You make engaging and stunning content for your website’s visitors, but at the end of the day, if you cannot let search engines like Google, in this case, about the content your website contains, you can’t be there before your targeted audience. 

So technical SEO in this regard will help you let Google know that you are creating helpful content and your website is worthy of ranking higher on the search engine results pages.

But here,  most website owners who are new in the SEO field often make mistakes. In addition, they hardly care about technical SEO other than rushing toward creating content, but this is not a good move at all. 

In order to rank your website higher on the search engine results page, you need to combine the focus on on-page SEO, off-page SEO, and Technical SEO simultaneously.

Make Your Website Mobile Friendly

One of the most important things for you to focus on while performing technical SEO is ensuring you make your website mobile-friendly. But what does this mean? 

This means people who browse your site for mobile must have an impressive experience. Moreover, it is not a good sign of a website if it takes too long to load on the visitor’s web browsers. 

Make an Impressive Website Layout

At the end of the day, you should ensure that your website layout is engaging.  Because the user experience of your potential visitor largely depends on how you structure your website design. In this case, you should take your time and make the layout as efficient as possible.

Image Optimization Is Something That You Should Never Avoid

Image optimization for any website is essential.  Because if you use too many unoptimized images on your website, it will take a lot of time to load, and unfortunately, this will badly impact the user experience you might want to see. 

Don’t Forget to Optimize The Visuals

To make the most of your website, you must ensure that the visuals are perfect. Visuals are essential for your website, but you should try to make the visuals as prominent as possible. In addition, you should also try to deliver your messages through visuals, so use visuals that are of high quality and attractive at the same time.

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Let’s say you sell shoes online, and in winter, you want to rank your website for ‘best men’s shoes.’ Your ultimate goal is to gain the first position of the SERP for the keyword. Why? As ranking higher brings a huge amount of traffic to a web page. 

But how do you know the current position of your web pages based on keywords? Is there any efficient way or tool? Fortunately, yes. You can measure or know the Google ranking of your website. 

Read this blog as we cover how to check Google ranking for websites. 

Why Is It Important to Know Your Website Position on Google?

How do you know where you need to shift gears regarding search engine optimization (SEO)? You’ll only determine what you need to do with your SEO campaign if you have precise data on how your website performs on SERPs. 

Besides, if you are working hard to rank one of your web pages for a particular keyword, you may also need to know where your competitors are ranking. All come to one point, know the websites’ positions on Google, or search engine result pages (SERPs). 

According to different surveys about search engine ranking, it is proven that almost 50% of the clicks get the web pages that rank higher on the SERP, at least in the top 3. In addition, the clicks of the web pages fall dramatically from ranking position beyond the top 3. 

What Tools Do You Need to Check the Google Ranking of a Website?

You don’t have to have coding skills to know the position of your website on SERPs. Thanks to the different tools that make the job of the SEO professional even easier. Some of the tools are free, and for some tools, you need to spend some money from your wallet. 

• Google Search Console

The Google search console is the first priority when it comes to knowing the website positions based on particular keywords. The tool is free and easy to access. However, in order to access Google Search Console, you need to verify the ownership of your website. 

Once you connect your website with the tools, you’re all done. You can know the total click, total impressions, average CTA, and more of your website. 

• SEMrush

This is another popular SEO tool that you can use to determine your website ranking position and more. But, in order to access the tool entirely, you need to buy a subscription. However, the tool is bare enough that you will know the positions of the keywords if they rank. 

• Ahrefs

Ahrefs is one of the most high-performing SEO tools and can be a complete solution to run your SEO campaign smoothly. The tool lets you know every aspect of your website, from the ranking position, monthly traffic, number of backlinks, and so on. 

Similar to SEMrush, you also need to buy a subscription in order to get full access. But it is value for money, no doubt.

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You need to take your web pages higher on the SERPs, at least on the first page. This is because most people don’t click on page number 2. We hope you’ve got the point!

Now, we’ll dig down to know what SEO really works and the most common SEO ranking factors. Don’t go anywhere; this blog will really help you. 

How Does Search Engine Optimization Work? 

You should know the basic concept of the SEO work process. In a nutshell, Google performs 3 steps in order to make your web pages visible to searchers. 

The steps are-

• Crawling
• Indexing
• Ranking

Google has different bots, known as spiders, which visit all around the web to discover fresh content. Content can be any type of content. Then, it indexes the content based on crawling into a few categories. To be more precise, Google adds SEO-optimized pages and catalogs them. 

Here’s the interesting part. When a searcher uses keywords to find out about something, Google presents the web pages that it finds most relevant to the user’s intention or keywords. Users then see a series of web pages, and, obviously, the more relatable and optimized the content is, the better chance they see them at the top of the SERP. 

So, the task of an SEO (search engine optimizer in this sense) is to optimize his content in a way so that Google can consider the content relevant and worthy of showing up higher on SERP. Here’s where the SEO ranking factors come into play. 

Top SEO Ranking Factors

There are over two hundred ranking factors. But, it won’t be possible for you two to practice all of them simultaneously. Furthermore, the factors often change because of the updated algorithms. 

However, you should consider some core ranking facts, and we won’t feel shy to mention them below. 

• Accessible Website

Look, Google always tries to put the best content before the searchers. You can dream that the web pages at the top of your website are not accessible enough. You have to let Google know that your website is well authorized and you serve unique content. 

Setting up website URLs is another core thing when it comes to an accessible website. Make sure your website has suitable URLs, and don’t forget to set up a sitemap.

• Page Speed

What is the purpose of creating web pages? To create values for people by providing content, right? Your hard work will go in vain if you cannot make your web pages superfast. People are pretty busy and don’t have enough time to wait for your web pages to load.

We suggest you give enough importance to mobile speed optimization because most people browse web pages using mobile.

• Well Optimized Content

You should try to make well-optimized content. You may create stunning content for your website. But you will be at a loss if they are not optimized— try to make the proper use of keywords, LSI keywords, inbound and outbound links. 

• High-Quality Backlinks

Having a considerable number of backlinks is another core SEO ranking factor. The more quality backlinks from authorized websites you have, the better your website will perform. Therefore, it will be better for you if you master the art of creating quality backlinks.

We hope this article will help you have some sort of ideas about some important SEO ranking factors. You should master the art of SEO and take your website or business to another level. Good luck!

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