How many times do you need to scroll too down on the search results to find what you want? In most cases, you will find the answer to your query within the top 5 search results until your query is uncommon.

However, according to a survey, the top 5 search results on the search engine result page get more than 67% of the clicks, and the rate falls down as they scroll down. So, it is clear as a day how important it is to rank higher on search engine results. 

But I know what you are wondering. You are wondering how to rank higher on the search engine results page. I have got it, right? 

Here’s where the fact of ranking factor comes into play. And that’s why it’s important to know the ranking factors and how you can use them to rank your website higher on the search engine result pages. 

What Is SEO Ranking Factor

Simply put, the SEO ranking factor is a strategy used by search engines like Google to rank on the search engine result pages. In this competitive online world, you can’t expect to rank your website at the top of the search engine results pages and create random content.

If it was so easy, people wouldn’t think a lot about SEO strategies and create quality content that outperforms better on the search engine results pages (SERPs). However, the SEO ranking factors help people determine what they need regarding SEO.

Now, look closely at the SEO ranking factors you need to know when ranking your website higher on the SERPs.

• Create Quality Content

There are no alternative ways to outperform the search engine results pages without creating quality content. Search engines like Google always want their visitors to have what they want to know from the searches. 

Therefore, it’s important to ensure EAT while creating content. Here, the full form of EAT is

E= Expertise

A= Authoritativeness

T= Trustworthiness

If you look at Google’s latest ‘helpful content’ update, you will see how the search engine has started to emphasize publishing quality content on websites. 

• Title Tags

Title tags for any website play a decent role when it comes to ranking a website higher on the search result pages.  However, Google’s spiders or boot come to know what your webpages are all about with the help of the Title tag. 

Besides, trying to put the targeted keyword on the Title is something you should never avoid doing. 

• Website Speed

People hardly care about this and can’t get the expected performance from your website. Website speed plays a decent role in determining whether your website is user-friendly. So, if you want to rank higher on the search result pages, make sure you optimize the speed of your website.

The post On Page SEO Ranking Factors first appeared on TARHIB IT LTD..

You need to take your web pages higher on the SERPs, at least on the first page. This is because most people don’t click on page number 2. We hope you’ve got the point!

Now, we’ll dig down to know what SEO really works and the most common SEO ranking factors. Don’t go anywhere; this blog will really help you. 

How Does Search Engine Optimization Work? 

You should know the basic concept of the SEO work process. In a nutshell, Google performs 3 steps in order to make your web pages visible to searchers. 

The steps are-

• Crawling
• Indexing
• Ranking

Google has different bots, known as spiders, which visit all around the web to discover fresh content. Content can be any type of content. Then, it indexes the content based on crawling into a few categories. To be more precise, Google adds SEO-optimized pages and catalogs them. 

Here’s the interesting part. When a searcher uses keywords to find out about something, Google presents the web pages that it finds most relevant to the user’s intention or keywords. Users then see a series of web pages, and, obviously, the more relatable and optimized the content is, the better chance they see them at the top of the SERP. 

So, the task of an SEO (search engine optimizer in this sense) is to optimize his content in a way so that Google can consider the content relevant and worthy of showing up higher on SERP. Here’s where the SEO ranking factors come into play. 

Top SEO Ranking Factors

There are over two hundred ranking factors. But, it won’t be possible for you two to practice all of them simultaneously. Furthermore, the factors often change because of the updated algorithms. 

However, you should consider some core ranking facts, and we won’t feel shy to mention them below. 

• Accessible Website

Look, Google always tries to put the best content before the searchers. You can dream that the web pages at the top of your website are not accessible enough. You have to let Google know that your website is well authorized and you serve unique content. 

Setting up website URLs is another core thing when it comes to an accessible website. Make sure your website has suitable URLs, and don’t forget to set up a sitemap.

• Page Speed

What is the purpose of creating web pages? To create values for people by providing content, right? Your hard work will go in vain if you cannot make your web pages superfast. People are pretty busy and don’t have enough time to wait for your web pages to load.

We suggest you give enough importance to mobile speed optimization because most people browse web pages using mobile.

• Well Optimized Content

You should try to make well-optimized content. You may create stunning content for your website. But you will be at a loss if they are not optimized— try to make the proper use of keywords, LSI keywords, inbound and outbound links. 

• High-Quality Backlinks

Having a considerable number of backlinks is another core SEO ranking factor. The more quality backlinks from authorized websites you have, the better your website will perform. Therefore, it will be better for you if you master the art of creating quality backlinks.

We hope this article will help you have some sort of ideas about some important SEO ranking factors. You should master the art of SEO and take your website or business to another level. Good luck!

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