To make the search operation easier and smoother simultaneously, Google enables image search features. People who like to know stuff related to images always feel fascinated by a particular feature. 

And this also means if you’re in a role of an SEO, you should consider the fact of advanced image search in your mind. At the end of the day, you should make sure your website or web pages rank based on the images you target. 

What Is Google Advanced Image Search Feature? 

This is, so far, one of the key features of Google. With the help of these impressive features, you can search for anything with images. This adds more wrists in the tail after the audio search feature. 

Moreover, it has become easier for people as they just need to use images when it comes to finding something on the internet. Additionally, there are far many filter options out there that you can use to search with the help of the images more comprehensively. 

How Can You Use the Advanced Image Search Feature?

You can easily use the advanced image search feature of Google. For this, you should go to images.google.com. Next, from the search option, you need to upload the image so that you can get additional information about the image. 

Additionally, you can pick the advanced image search option from the drop-down menu. And there, from the filter section, you can choose the right type of image based on your query.

You can use keyword phrases or exact search phrases when it comes to filtering any images. More interestingly, you can also search the images using the image dimension. And this is pretty much fascinating. 

Furthermore, this advanced search tool provides users with a wide range of features, such as reverse image search, which allows users to search for similar images, and image recognition, which can help users identify images with certain objects or features. Lastly, Advanced Image Search allows users to quickly and easily find images of the highest quality, making it a great tool for anyone looking to find the perfect image for their project.

The post Google Advanced Image Search Engine first appeared on TARHIB IT LTD..

However, if you have concerns about search engine optimization, you might care about the activities of search engines. You might want to see your website higher on the search engine result pages. 

Today’s blog will share all you should know about search engine spiders and robots. 

What Are Search Engine Spiders? 

Search engine spiders, often regarded as search engine robots or bots, are operated by search engines like Google. In order to find out new web pages on the internet, search engine spiders play a prominent role. 

There are many types of search engine spiders or robots out there because millions of web pages are there. Search engines use robots or bots in order to discover new pages on the internet.

In addition, these spiders work according to the algorithm of search engines out there. Every search engine has a different algorithm to find and explore new web pages online. In most cases, search engine spiders are regarded as search engine crawlers.  

What Do Search Engine Spiders Do?

As we have mentioned earlier, the main job of search engine spiders is to explore new web pages. However, in order to perform the task, they follow quite a few procedures. To be more precise, in order to index new web pages, they have to follow an algorithm set by the search engines. 

One of the core duties that search engine spiders can play is they can check the  Robots.txt File of different websites. In this way, it becomes easier for website owners to let search engines see their content. 

So if you tend to create new pages, make sure you create the Robots.txt file so that Google spider can easily take your web pages and you can see your pages rank higher on the search engine results pages 

Beyond that, search engine spiders can go through the internal links of your website. And, if you are a website owner, you might want search engine spiders to do this. Internal linking sometimes reflects that the website is performing well. 

In addition, search engine spiders do not forget to examine the images you upload on your website. It is always important that search engines know about the images you share as image search has become top of the town among searchers. 

Once you know the activity of search engine spiders, you next should optimize your website content for them according to the proper way.

The post Search Engine Spiders and Robots first appeared on TARHIB IT LTD..

So, here is how search engines come into action. As the name suggests, a search engine is an engine (server) where you can search for anything in order to have the answers to your queries. 

To be more precise, a search engine is software (or server) that helps people to retrieve the information they are looking for. Moreover, a search engine combines websites and web pages with different types of content. And the ultimate goal of the content is to satisfy people’s wants by responding to their queries. 

You will find two types of users of search engines. One group tends to acquire information or consume content, and the other group is the creators of the content we consume. We have a burning example of this concept.

For example, we make content (this blog post), and you’re reading this means you’re consuming the content. So, here are two groups involved. 

How Do Search Engines Work?

Search engines around the world work with some basic functionality. Search engines like Google and Yahoo work based on 3 steps. These are; 

• Crawling 
• Indexing
• Ranking

Every search engine has a number of bots, spiders, or crawlers. The primary duty of these crawlers is to find the latest web pages on the internet. Once they find the web pages have the latest information, they index them in the correct order. 

And the last step is ranking. Here, we see the final output from the search engines. 

Once the search engines have crawled and indexed, they show the relevant search results based on the user’s queries. As simple as that. 

What Are the Types of Search Engines? 

Before knowing how many types of search engines there are, it’s essential to know why they differ.  However, the main job of all search engines is to deliver the proper response to the searcher’s query. 

But only some search engines work the same. The leading search engines like Google and Yahoo might cover all the topics, but there are some specific queries you tend to know; therefore, other search engines come into play. 

In addition, there are mainly 4 types of search engines. They are;

• Mainstream Search Engines
• Private Search Engines.
• Vertical Search Engines.
• Computational Search Engines. 

Now, let’s elaborate on the search engines a bit. 

Mainstream Search Engines

These are the most common search engines we often use.  Google, Yahoo, and Bing are all the most prominent examples of mainstream search engines. Here, many web pages are available for searchers to provide them with the best search results. 

Private Search Engines

This is another common type of search engine. DuckDuckgo is a core example of a private search engine. What the private search engine does is ensure the security of internet browsing and follow the guideline of mainstream search engines. 

Vertical Search Engines

The most significant benefit of vertical search engines is that they allow you to search your queries based on categories. Directory sites are prominent examples of vertical search engines. 

In addition, e-commerce shops like Amazon, where you can search for many products, are another example of vertical search engines.

The post What Is Search Engine and Different Types of Search Engine first appeared on TARHIB IT LTD..

The robots of the search engine index the webpage on the internet. However, you can also consider the role of robots. The purpose is to discover new web pages on the internet so that the search engine can build a robust database. Therefore, bots should index every website and web page; otherwise, those websites and pages won’t appear in the SRP. 

Robots, or bots, travel all around the internet and include websites and websites in the database of search engines like Google, Bing, and Yahoo. Because of the excellent robots, the search engine can answer the questions of many people within a short time. However, we want to discuss the search engine robots below. 

How Does a Search Engine Work?

It’s not like you write a blog post, and the search engines eagerly await it to raise your website’s ranking. Instead, search engines perform their tasks with the help of robots.

The first thing that search engine robots do is travel around the internet and find new and relevant websites. Next, bots perform this task with them and create a database with information about the website and webpage.

Once the information about available web pages on the internet is gathered, a search engine like Google shows the search results based on the keywords people use to search for anything. However, it will be impossible for search engines to store huge amounts of information about web pages without the help of bots or crawlers. 

However, if the websites are not enabled in the Robot.txt file, the bots won’t be able to index any of them. So, to allow your web pages to be discovered by the search engine spiders, you need to enable Robot.txt on your web pages. 

How Do the Boots Look on a Website?

You mentioned in the previous section of the article that search engine robots find websites. But, you may wonder what the bots look for on a website.

To be more precise, the bots typically check titles, headings, meta tags, text links, etc., on websites or web pages. This information is then stored in the search engine’s database. However, search engines rank based on the web page data. 

To achieve this, you must optimize your web pages so that search engine bots can quickly index them. You can also decide which pages the bots should index and which ones they shouldn’t. Finally, you might decide that you’ll never want the search engine spiders to index your web pages where there is sensitive information.

You now have enough knowledge about search engine robots. You should be aware of this since you must take steps to ensure that the search engine crawlers can find your web pages or the content contained therein.

The post What is Robots in Search Engine first appeared on TARHIB IT LTD..

1. What is SEM?

2. Difference between SEO and SEM.

3. Why business farms use SEM strategies?

4. SEM competition.

5. How search engine ranks the SEM based sites?

What is SEM?

SEM refers to Search Engine Marketing. As here the term marketing evolves, this means SEM is a strategy to grab the attention of people using search engine like Google, Bing, Yahoo and many others in a paid way. Sounds good?

Do you remember the last time you were using a search engine site for finding a piece of information? You entered a key word for searching and the search engine provided you all the relevant data they have. It was huge!

You saw few search results basically in the upper position of search results came as “Ad”. This means those links from any sites came as Advertisement to you and for this the particular sites or company have to paid the search engine

So, search engine marketing is a method of putting a business in the top of search result in a paid method. Where the business involves with search engine for search engine marketing is charged for per clicked by the people looking forward to those kinds of business.

Difference between SEO and SEM

SEO means search engine optimization. search ranks the site that best match to the keyword. When someone search for something, search engine categories or creates a search result list depending on the relevance of the sites. In SEO, sites don’t need to pay whereas in SEM, the sites need to pay for the clicks.

Why Business farms use SEM strategies?

The online world is competitive as there are lots of business or other organization doing their activities. In term of staying in the race, many business organizations are using plenty of marketing strategies. We all know about the role of search engine is online world. Billions of people are engaged with various search engine for their needs. Marketers are always looking for attaining the attention of their potential customers to gain their organizational benefit. So, the search engine provides the opportunity to those marketers in a paid way to achieve the organizational goal by putting more traffic to their particular sites. So any business organization may use this powerful tools to interact with their potential customers. Though they have to pay for the possible key word that their potential customers may put in, there’s always a chance for highly benefited.

SEM competition

Look, not only you are in the market but also all the marketers are struggling with their business in the heat of competition. SEM is not beyond that. Thousands of websites are biding (As there are bidding system) for a specific keyword so that they can drive traffic into their websites. We may bear a myth and that is search engine ranks the websites based on huge amount of money but it is not like that, search engine sees the relevance of the content first then comes the issue of money. If a website has relevance content and comes up in the field of bidding, they might be on top. So, not only money doesn’t bring you to the top. Do remember one thing, as there is huge possibility of attaining the attention of your customers, there might be some sorts of competition.

How search engine ranks the available sites?

When any person puts keyword on the search bar, the search engine looks for relevant content that best match to that keyword. As, we have discussed earlier, the sites intend to take part in Search Engine Marketing have to engaged in the bid for the keyword. The search engine chooses the sites best match to the content and those have highest budget. Don’t forget, if the someone clicks the sites with “Ad” this means that particular site is charged. If no one clicks, the sites don’t need to pay any money.

So the best is that, the business organization have to do deep research on keyword and have identify their targeted customers. Wrong person entering on the site costs you a lot.

The post Search Engine Marketing (SEM) first appeared on TARHIB IT LTD..