Knowing your website’s performance will let you make a proper decision regarding your business at different stages of the year. Google Analytics has an effective role to play when looking at website performance and data. With the help of Google Analytics, you can take your business and website to the next level. 

And in this particular article, we will be sharing all you should need to know regarding the benefit of Google Analytics so that you can use it for your business. 

What Is Google Analytics? 

Google Analytics is one of the advanced tools you can use to know the performance of your website. In addition, this is one of the most common tools among website owners because of its simplicity and effectiveness. 

As your primary intention is to rank your website higher on the search engine pages, you will find Google Analytics handy. The specialized tool has many features that allow you to track what’s going on your website based on some key metrics. 

Besides, using Google Analytics is like walking along a quiet park. Once you verify the ownership of your website on Google Analytics, you can access it without having any knowledge of machine learning and programming languages. 

In addition, there is no need to install software to use Google Analytics. You can easily access the tool from the web browser of your PC or mobile phone. 

What Are the Key Benefits That You Can Get from Google Analytics?

We have an extensive list of the benefits of Google Analytics. And you will only be able to make the most out of this tool if you can use it comprehensively. 

• Know the Traffic Source

If you have a website, you should get more and more traffic. Therefore, Google Analytics can help you determine the exact amount of website traffic you’re getting. 

Beyond this, you can also know the exact source of the traffic your website is getting. Let’s say you have created a Facebook marketing campaign, and your main intention is to drive traffic to your website from a particular platform. In this case, Google Analytics can help you determine that. 

• Understanding User Behavior

It’s critical to know how your target audience interacts with your website and if there is any improvement that your website needs; you can ensure this by knowing the metrics. 

For example, you should have a decent idea about the bounce rate of your website, and Google Analytics can help you in this regard as well. 

• Find Your Targeted Audience

Finding your targeted audience is very crucial. In case, Google Analytics can be used on a large scale. As you can find different demographic information of your audience on Google Analytics, you shouldn’t miss that chance.

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Now, the million-dollar question arrives, “How do I do so?” No worries; in this article, we’ll guide you through all the possible facts you should know to avoid Google penalties on a large scale. 

A few thoughts about Google Penalty

Do you know how much Google cares about you? Not only you but also your friends and family, teachers, classmates, and you name it. This is because the giant search engine always wants to showcase the best possible search results.  

What was your previous experience searching on Google? Good? Well, it was supposed to be!

As Google doesn’t create website content or run an ecommerce business. Google shows you the best possible search results based on the keywords people use to search. It shows the web pages that are most relevant according to the search query. 

So, it makes all the sense that Google won’t allow content creators to create something fantasy and come at the top of the search result pages. The formula is simple. If you are a website owner, you are not allowed to create any content that goes against Google guidelines. 

If you do so, you will be penalized by Google. This means it decreases your website performance which you might want to avoid happening.

Ways to Avoid Google Penalty

• Create Proper Content 

You should continuously create appropriate content, not for the search engine but for the audience. Your priority would be to help people with your content rather than directly attempting to promote your products and services. 

Creating spammy content (content that is not helpful for people) will reward you with a Google penalty, and this is not a joke. At the time, ranking higher on the search engine result pages was pretty easy without creating proper content. But, gone are days. The algorithm of the world’s largest search engine has become smarter and doesn’t keep any scope for spammers to dominate the search result pages. 

• Forget Link Spamming

Your link-building strategy for your website must be as natural as possible. Don’t be over-smart and focus on creating snappy links on other websites. Google does consider the backlinks, but they should come from reputed and authorized sources.

You don’t need a bunch of links to rank higher on the search results. Moreover, Quality is key here rather than quantity. 

• Stop Keyword Stuffing

Keyword stuffing is a bad practice in 2022. You should use keywords naturally in your content. When you put keywords forcibly too many times in your website’s content, Google thinks you are doing so only for the sake of the search engine but not for people. But unfortunately, it ends up providing you with nothing.

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Before diving into the nitty-gritty of how to enable Google to index your website faster, we need to have a bit of discussion about Google indexing. And, when it comes to Google indexing, the fact of Google crawling comes automatically. 

What is Google Crawling? 

Google has a good number of bots or spiders whose main job is to discover new web pages. Whenever a web page is created, if it is added to the sitemap and everything related to the web page remains fine, Google will be more likely to index or discover the web page. 

Now, let’s move towards Google Indexing. 

What Is Google Indexing? 

Once Google crawls the new websites, the next thing Google does is sort the web pages into the right order. Google indexing aims to show the web pages if they fulfill the criteria to rank higher on the search engine results pages. 

So, here goes the two important functions of Google, which will give you a more precise understanding of the next section of this article. 

Ways to Make Google Index My Site Faster

• Create a Proper Sitemap

The most important thing you need to know is to create a proper sitemap for your website. In most cases, you may have forgotten to add one of your web pages to the sitemap. In this case, you won’t be able to index the web page, no matter how quality the content is. 

So, the thing you can do here is to check the sitemap of your website every time you create new content or a web page. 

• Remove the No Follow Links

We are not saying that the no-follow links are bad. But you need to ensure that you don’t create too many no-follow links. Having too many no-follow links badly impacts the way Google used to index web pages or websites. 

• Try to Make Proper Internal Link Building

Once you have a good amount of strong internal links, it will provide Google with a lot of ease in order to index your website. Google then finds your website worthy of indexing as soon as possible.

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However, you can only make the best use of the products when you have some knowledge (if not prior) about them. Each of the products (or, you can say, tools) can come into play in meeting the different needs of marketers in order to run their business smoothly online. Most of the products are free, and you will enjoy accessing them.

Now, let’s get into the nitty-gritty of some of the best Google products in terms of digital marketing. 

• Google My Business

If you want to outperform your local business and gain more visibility on the search engine result pages, you need Google My Business. The process is simple. You should create a  GMB account and put all the necessary information about your business. 

Moreover, promoting your business through GMB will help create brand awareness of your business. 

When it comes to driving more traffic to your website, GMB is something you can’t avoid. Think about your local customers; they will most likely visit your shop once they find out on search engine result pages. 

• Google Keyword Planner

Do you want to boost your SEO campaign to the next level? Then choosing the right keywords is a must. And in order to perform better keyword research, you can access a superficial tool named Google Keyword Planner. With the help of this tool, you will be able to know what keywords you need to target in order to reach your potential customers comprehensively. 

You can determine your targeted keywords and all the information related to the keywords. For example, you can know how many people use particular keywords to search for businesses like yours. 

• Google AdWords

If you have been around there for SEO for a while, now it’s time to go with Google AdWords. With the help of this product, you can generate a lot of leads, and the return on investment you are supposed to get is impressive. 

You will only need to pay Google if someone clicks your website’s link on the search engine result pages. This means you can specifically and more precisely reach your targeted audience. What you need to do here is fix a budget limit and choose a few keywords in order to run your Google AdWords campaign properly. 

• Google Trends 

This is another significant tool that can help boost your digital marketing campaign. You should always create trendy and latest content. Here, Google Trends can help you determine the latest topics of the town. You can then create content based on this topic. In addition, you can also get benefits from Google Trends regarding keyword research as well. 

• YouTube 

You may know how effective Video is in order to promote any business, and YouTube is the best place for it. YouTube has been part of Google since 2006. So, you can create a YouTube channel for your business and promote products and services there.

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Google Trends is such a tool that can help you determine the most popular topic related to your business. The graphical data shows you all the possible information you should know when it comes to keyword research, content creation, or identifying the online behavior of your targeted audience. 

No, the question is how you can use Google Trends and what impact it has on your digital marketing strategy. We’ll cover the topics here in this article for you. 

Keep reading? 

How to Use Google Trends?

You can access Google Trends comprehensively if you don’t have any prior knowledge of online tools. The tool is completely free and pretty much interactive. 

I think it’s better to discuss how many ways Google Trends can help you instead of how to use Google Trends. First, however, let’s know how you can access Google Trends.

One of the simplest ways you can enter the home of Google Trends is to type ‘Google Trends’ on your search bar. Once you do this, click the first search result, and the tool’s home page will appear. 

Next, you need to enter the topic in the ‘Enter a search term or topic’ box. After doing this, you can see different data based on your search query. Now, it’s up to you. You must utilize the data properly to find the best trending topic in your industry. 

You can find the features of- 

• Interest over time.
• Interest by sub-region.
• Sub-region
• Related topics
• Related queries

All the data will be pretty much helpful for you if you can utilize it properly. 

What Are the Scopes of Using Google Trends in Digital Marketing?

The importance of creating trendy content is, needless to say. To be on the right track and beat your competitors, you should know what’s going on in your industry. Let’s know how Google Trends can benefit you in terms of marketing. 

• Search Engine Optimization

Keyword research is important regarding search engine optimization (SEO). In order to choose the right keywords to create content, you should always focus on what people are discussing the most in your industry. 

The topic your targeted audience no longer searches for doesn’t seem beneficial. Here’s where Google Trends comes into play. You can add the trendiest topic to your keyword lists with the help of the free tool. 

• Social Media Marketing

As a digital marketer, you should focus on creating engaging and interactive content to share on social media. But have you ever wondered and spent a day thinking about what type of content you need to generate? 

Fortunately, with the help of Google Trends, you can determine the content type. So, it’s high time you get the most out of Google Trends to grow your online business.

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You should know precisely about the Google algorithm for SEO if you want to rank your web pages higher on search ranking. People targeted audiences won’t go down on the search result page to find your business. 

So, it’s better to know Google’s algorithm and what are the facts it prioritizes while creating the best possible SERP for users. 

What Is Google Algorithm?

Google algorithm lets Google know about the relevant information of web pages to bring web pages on the SERP. Google algorithms take some important ranking factors into consideration. 

For this, users can get the relevant search results based on their queries. You can also think of the Google algorithm as a system to rank web pages. 

How Does Google Algorithm Work? 

The work process of the Google algorithm is not rocket science. When someone searches using particular queries, Google bots discover the web pages that contain relevant content based on the query. Here, the words of the query are regarded as keywords. 

But, before presenting the relevant web pages to the searchers, the Google bots have to crawl and index the web pages. 

Now, we will cover some crucial facts about the Google algorithm.

• Purpose of the Query

Google focuses a lot on knowing the purpose of the search query. It does so because the search results will be provided based on the search terms of keywords used by the visitor. Of course, a single search term may have different purposes; in this case, Google won’t mind providing the searchers with the best web pages on SERP. 

• Quality of the Content

Quality of the content is important if someone wants to rank their website on the search engine result page. When determining which web pages to rank, Google considers this fact. 

Talking about a blog post won’t give you any value if you cannot write engaging content. The same is for the other contents. 

But you may be wondering how Google determines the content’s quality, right? Therefore, Google considers a few facts here as well.

One of the core facts is backlinks. The higher the number of quality backlinks web pages have, the greater chance to rank on the search engine result page. Furthermore, the trustworthiness of web pages is another important consideration for Google. Google algorithm works decently to discover these facts.

• Technical Fact About Website

A website has to be technically perfect to appear on the search engine result page. This means it won’t be enough just to create content for the website. Besides, you have to focus on the technical issues of your website. For example, using meta tags, proper heading, images, ensuring website speed, etc. 

Having a good understanding of the Google algorithm can help you improve your website’s ranking on search engine results pages (SERP).

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When it comes to knowing a website’s performance, you can’t deny using some tools. Among them, Google Search Console is a tool that can help you determine your website’s progress on a large scale. 

Without SEO, it won’t be possible to bring your website in front of your targeted audience. But, if you don’t know the right approach to SEO, it will spoil your time, nothing else.

However, in this article, we will cover some of the fascinating facts about Google Search Console and how you can benefit from this. 

What Is Google Search Console? 

Google Search Console is an online tool that can help you determine your website performance and provide you with important website data. However, the Google Search Console is a free tool that provides users with fantastic features. 

Google search console is previously known as Google Webmaster Tool. From its arriva, it has been helping the website owners to better understand their websites behaviour on Search Engine Result Pages (SERPs).

If you have a website, it’s important to have valuable data regarding it. When you run an ecommerce business, the fact is even more acute because you have to make business decisions based on your website matrix. 

However, in order to get access to the Google search console, you need to first verify the ownership of your website. It means, you have to be the real owner of a website to know its insight via Google search console. 

In the next part of the article, we will focus on some of the key features of Google search and how you can use them. 

How to Use Google Search Console

It’s all about getting the most out of the tool. If you have access to the Google search console but you don’t know how to use it, it won’t provide you with any values. 

• Search Analytics

With the help of the Google Search Console, you can get more in-depth data about your website. This data will let you make important decisions for the betterment of your website.

For example, you can have data about traffic,  impression, conversion rate, search location, average position, search device and more. 

• Sitemap

There is no alternative than submitting a sitemap if you want Google to crawl your web pages. However, your webpages will be only ranked on SERP if you are able to let people know about your pages and content through submitting sitemap. 

You will find more advantages submitting your website site up via Google Search Console as it is developed by Google. 

• Backlinks Idea

Backlink is the key ranking factor. Besides, the authority of the website depends now on how much quality backlink it has. With the help of Google Search console, you will get to know which of your webpages gain more backlinks. The same goes in terms of content as well.

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