Among them, optimizing your content based on Google’s feature snippet is one of the vital things you can do there. With the help of optimizing your content based on Google’s feature snippet, you can take your website or web pages higher on the search engine result pages.

What Is Google’s Feature Snippet?

Google’s Feature Snippet is a particular type of search result that appears at the top of Google’s search engine results page (SERP). The featured snippet summarizes the web page’s content and a link to the page. It is designed to give users quick access to relevant information.

It provides a quick and concise answer directly on the search results page, intended to improve the user experience and help them find the information they are looking for faster.

A Featured Snippet typically includes a short text extract, along with the page title and URL. The text is usually taken from a page section that specifically addresses the user’s query and is formatted to stand out visually on the search results page. 

The aim is to make it easy for users to find the information they need without sifting through multiple search results.

An example of Google’s Featured Snippet is when a user searches for “what is the capital of France?” The search results page displays a featured snippet with a concise answer: “Paris is the capital of France.” The Featured Snippet also includes the page title and URL, providing the user with additional information about the source of the answer.

What Is the Importance of Google’s Feature Snippet?

A Featured Snippet can increase the visibility and click-through rate of the page it’s taken from by appearing at the top of the search results. It’s also a valuable search optimization tool, as it can help improve a website’s visibility and credibility. 

However, it’s important to note that appearing as a Featured Snippet is not a guarantee of increased traffic or rankings and can sometimes lead to a decrease in organic traffic. A Featured Snippet aims to provide users with the best possible experience by delivering quick and accurate answers to their queries.

The Featured Snippet gives users a quick and concise answer to their query without clicking through to a website. This improves the user experience and helps them find the information they need faster.

Additionally, as the Featured Snippet is selected by Google’s algorithm, appearing in a Featured Snippet can give a website a competitive advantage over others that do not appear.

How to Optimize for Google’s Featured Snippets

• Never Forget to Use Clear and Concise Language

When creating content, it’s essential to answer questions directly and succinctly. Use simple language that is easy to understand and avoid complex terms or jargon. Ensure your content is structured in an organized and easy-to-read format. Use lists, headings, and short paragraphs to make your content easy to scan.

• Include Relevant Images and Tables

Illustrating points with images and tables can enhance the user experience and make your content more engaging. Illustrations and tables can break up text and make the content more visually appealing, which helps keep the reader engaged. 

And thus, Improve Chances of Appearing in Featured Snippets: Google’s Featured Snippets prioritize content that thoroughly answers the user’s query. 

By including relevant images and tables, you can demonstrate a deeper understanding of the topic and increase the chances of appearing in a Featured Snippet. 

• Use Relevant Keywords

Include relevant keywords in your content. Use keywords that match the query to increase the chances of your content appearing in the featured snippet.  Besides, including relevant keywords in Google’s feature snippet helps increase brand visibility and website traffic. 

When a potential customer searches for a keyword included in a featured snippet, they are likely to click on your website, which can lead to more conversions. 

Furthermore, optimizing for feature snippets can help establish your website as an authoritative source for a particular topic, leading to better rankings in the SERPs.

• Provide Direct Answer

Make sure your content provides direct answers to the query being asked. Include the answer in the first paragraph of your content. This is because Google’s feature snippets offer immediate answers to questions or queries. 

The answers are derived from authoritative web pages selected by Google’s algorithms to provide users with the most relevant and reliable solutions. Additionally, Google tends to show Featured Snippets for queries phrased as questions.

• Use Bullet Points or Numbered Lists

This format can help Google understand the content structure and make it easier to extract the information. Besides, bullet points or numbered lists within a website can enable the feature snippet algorithm to detect and consider the page’s content as an answer to a user query.

Here are some advantages of using bullet points or numbered lists on web pages:

• Breaks content into concise issues that are easier to read and understand.
• It helps the feature snippet algorithm understand the scope and determine whether it is a suitable answer to a query.
• It Makes it easier for the user to view and consume the main points more quickly and easily.
• Improves the visibility of the content for search engines, making it more likely to rank high in SERPs.
• Creates more organized and aesthetically pleasing website pages.

Use Images and Videos

Using images and videos in your content can help increase its chances of appearing in featured snippets. Pictures and videos make the snippet more engaging and can be used to showcase relevant information that would be difficult to illustrate with text alone. 

They can also provide instructional steps or images of a product that help highlight the content and make it stand out from competing snippets. Additionally, including pictures and videos in snippets can increase the user’s engagement with the content and your brand.

Conclusion

Optimizing for Google’s Featured Snippets can greatly enhance your website’s visibility and drive more traffic. 

By targeting keywords with question intent, providing clear and concise answers, using header tags and bullet points, adding images, and monitoring your snippets, you can increase your chances of appearing in Featured Snippets and reap the benefits of increased traffic and improved search engine ranking. 

Remember, however, that Featured Snippet optimization is just one aspect of a comprehensive SEO strategy and should be combined with other tactics, such as high-quality content creation and link building.

The post How to Optimize for Google’s Featured Snippets first appeared on TARHIB IT LTD..

Let’s say you sell shoes online, and in winter, you want to rank your website for ‘best men’s shoes.’ Your ultimate goal is to gain the first position of the SERP for the keyword. Why? As ranking higher brings a huge amount of traffic to a web page. 

But how do you know the current position of your web pages based on keywords? Is there any efficient way or tool? Fortunately, yes. You can measure or know the Google ranking of your website. 

Read this blog as we cover how to check Google ranking for websites. 

Why Is It Important to Know Your Website Position on Google?

How do you know where you need to shift gears regarding search engine optimization (SEO)? You’ll only determine what you need to do with your SEO campaign if you have precise data on how your website performs on SERPs. 

Besides, if you are working hard to rank one of your web pages for a particular keyword, you may also need to know where your competitors are ranking. All come to one point, know the websites’ positions on Google, or search engine result pages (SERPs). 

According to different surveys about search engine ranking, it is proven that almost 50% of the clicks get the web pages that rank higher on the SERP, at least in the top 3. In addition, the clicks of the web pages fall dramatically from ranking position beyond the top 3. 

What Tools Do You Need to Check the Google Ranking of a Website?

You don’t have to have coding skills to know the position of your website on SERPs. Thanks to the different tools that make the job of the SEO professional even easier. Some of the tools are free, and for some tools, you need to spend some money from your wallet. 

• Google Search Console

The Google search console is the first priority when it comes to knowing the website positions based on particular keywords. The tool is free and easy to access. However, in order to access Google Search Console, you need to verify the ownership of your website. 

Once you connect your website with the tools, you’re all done. You can know the total click, total impressions, average CTA, and more of your website. 

• SEMrush

This is another popular SEO tool that you can use to determine your website ranking position and more. But, in order to access the tool entirely, you need to buy a subscription. However, the tool is bare enough that you will know the positions of the keywords if they rank. 

• Ahrefs

Ahrefs is one of the most high-performing SEO tools and can be a complete solution to run your SEO campaign smoothly. The tool lets you know every aspect of your website, from the ranking position, monthly traffic, number of backlinks, and so on. 

Similar to SEMrush, you also need to buy a subscription in order to get full access. But it is value for money, no doubt.

The post How to Check Google Ranking of Website first appeared on TARHIB IT LTD..

Search Engine Optimization is an act of ranking websites or web pages higher on the Search Engine Result Pages (SERPs). Got it? You can rank your web pages at the top of the SERP if you are pretty decent with SEO. 

Before that, you should know how the search engine works. 

However, a search engine, Google, for example, functions 3 core tasks. These are:

• Crawling
• Indexing 
• Ranking

The web pages you see after searching anything on the search engines are more likely to come to you through the above process. You may not think about the process before. 

So, let’s dig a bit deeper into this discussion. 

What Is Google Crawling?

Google has some superficial robots, or you can call them spiders or bots. But what role do these spiders play?

The specialized spiders of Google travel around the world on the internet. Their primary intention is to discover new content. Here, content can be any type of content; a blog post, video, infographic, you name it. 

In this process, the spiders search for fresh content that just appears in the internet world. This Is why you need to ensure every webpage on your website is discovered by Google. 

In a nutshell, the process of Google’s spiders finding or discovering web pages is called Google crawling. As simple as that.

What next? Indexing? 

What Is Google Indexing?

The next step after crawling is indexing. Here, Google categorizes the web pages it finds after crawling.  To simply describe, in the process of indexing, Google stores the web pages it finds. 

However, indexing can also be regarded as the preparation for Google. For what? Showing results based on the searchers’ queries. 

What Is Google Ranking? 

The final step. Here, Google showcases the relevant web pages to searchers based on their queries. 

For example, let’s assume you search ‘best online marketing service provider’. Once you click the search button after typing this keyword, Google looks for the relevant queries that match your search intent. 

Never forget that Google has stored the possible web pages in indexing. Once Google is pretty much sure about the web pages you like to get, it showcases the web pages in relevant order. 

This procedure only takes milliseconds! 

However, regarding showcasing relevant web pages before you, Google considers the fact below.

• The relevancy of the web pages.
• How optimized the web pages are.
• Web page loading speed.
• Authentication of the content.
• Mobile friendliness.
• Domain authority.
• Backlinks, etc. 

There are almost 200 ranking factors on Google. However, all the ranking factors are under the process of crawling. indexing and ranking. 

As a search engine optimization, you should have a precise idea of Google’s algorithm. Well, you don’t need to be experts on them, but never avoid the most common of them. Title, heading, meta description, and many more.

The post What is Google Crawling, Indexing and Ranking? first appeared on TARHIB IT LTD..