So, you might have already guessed what we have been trying to establish here. Yes, you need to have a pretty strong presence on your business on Google. And in this case, listing your website on Google My Business will help you on a large scale. You can let people know about the details of your website with the help of Google My Business. 

Here, in this article, we will cover the following;

What is Google My Business? 

Why should you have a Google My Business profile?

How to access Google My Business?

What are the features of Google My Business? 

So, let’s not get stuck in the intro and move forward to the next sections of this very important article. 

What Is Google My Business?

Google My Business is a tool for businesses that are offered by Google, one of the most popular search engines in the world. The thing businesspeople can do with the help of Google My Business is they can attach their business with this tool so that their business can get visibility on the search engine result pages. 

Especially if someone specifically searches about a particular business, the business can appear if the business has the Google My Business profile. The tool is designed in such a way that the business can make the most out of this and reach its targeted audience comprehensively and with a lot of ease at the same time. 

In other words, it can be said that if you want to manage your business presence on the search engine, Google My Business is for you. We will discuss the features of Google My Business in the following part of this article. 

Why Should You Have a Google My Business Profile?

You will hardly find any marketer who doesn’t want to get in touch with their targeted audience. Because this is the only way you will be able to meet your business purpose. Let’s say someone searches on the search engines using a query that is relevant to your business. 

Now, if your business can occur based on the query, you will be able to get customers. This is because chances are there that people like to discover those businesses which appear on the top of the search engine result pages. And the chance is more acute when you talk about local SEO. 

Look, creating a Google My Business profile is free! Besides, it won’t take too much time to create an account and manage your business. So, won’t it be better if you go with the Google My Business profile of your business and take your business before a large group of your targeted audience? 

It doesn’t matter whether you want to increase sales or increase the brand awareness of your business; Google My Business can always help people. And that’s the reason why we see a good number of businesses always emphasizing creating and managing Google My Business profile for their business. 

Rather, if you don’t have the profile of Google My Business for your business, you will lag far behind compared to your competitors. This is because you’ll hardly find any business which doesn’t have Google My Business profile, especially if they serve local people more or have a physical shop. 

How to Access Google My Business?

You won’t be able to access Google My Business unless you have a profile of it. So, the very first thing you need to do in order to access this tool is to create a profile. But you might be wondering how you can create Google My Business profile, right? 

Well, you can create Google MY Business Profile with the help of your Google account. And the steps are pretty much straightforward, so you won’t face any hustle. 

Now, follow the steps below in order to create a Google My Business profile.

• Step 1: Go to https://www.google.com/business/
• Step 2: Click the ‘Manage Now’ Button. 
• Step 3: Give additional information about your business. 
• Step 4: Verify your Google My Business profile. 

It will be way better if you verify your Google My Business profile via your mail address. 

However, if you already have a Google My Business profile, you can directly sign into Google My Business. And, as we have mentioned above, the more you are capable of managing your business with the help of Google My Business, the better it is for your business, undoubtedly. 

What Are the Features of Google My Business?

Google has ensured you get a bunch of features when it comes to using Google My Business. And that’s the reason why a good number of marketers are always fascinated when it comes to using these effective features of Google. 

One of the fascinating features of Google My Business is your customers will be able to write reviews about your business. And this is important! Because nowadays, customers only want to buy those products which have a good number of reviews online. 

Additionally, if you want to have helpful insights into your business, you can attain so with the help of Google My Business. For example, exactly how many people search for your business, how much engagement your business presence gets on Google, etc. 

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So now you have enough idea regarding how Google My Business can positively impact your business. Therefore, you must create a Google My Business profile in order to take your business to the next level. 

Additionally, make sure you put enough information regarding your business so that people can explore your business on a large scale. Besides, make a perfect strategy for Google My Business campaign.

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And, when it comes to optimizing your business, considering local customers, there’s nothing more relevant than Google My Business. A feature by the world’s biggest search engine that creates opportunities for local business owners to let people know about their business locally. 

But the thing is, you are not alone in the world of online business. Naturally, you will have a lot of competitors whom you should beat. In this case, you need to be strategic and accurate with your GMB campaign. 

What Is Google My Business? 

You can consider Google My Business as one of the sections or features of the search engines for emphasizing local businesses. Google My Business is for you if you are a local business whose main focus is to serve the local people. 

Furthermore, with the help of Google My Business, people find it easy to know about businesses that sell products according to their needs. 

The number of local searches has increased significantly in the last few years. And, as the day progresses, the number will increase quickly.  You should always want to rank your business higher on the search results pages of Google; in this case, Google My Business can help you on a large scale.

Nevertheless, you need to optimize your Google My Business profile perfectly. If you can do so, your business will surely rank at the top of the search results pages. 

Importance of Google My Business for SEO

You can’t just ignore Google My Business for many reasons. However, you already know some of them. Others are given below. 

There’s no value in your e-commerce website if your website doesn’t get traffic a lot. However, you can’t expect to get desired sales if you are not able to bring your targeted audience to your website. 

Though gaining traffic is not like walking alone in a calm park, you can do so by creating and optimizing your Google My Business profile. Once you share all the essential information about your business, it will be helpful for people to find you online based on local searches. 

Moreover, when it comes to getting more CTRs, Google My Business can also play a prominent role. When you get too many CTRs, this will also boost the performance of your website.

If one of your targeted local customers finds your business on the search results, he will more likely want to visit your website for you. Plenty of surveys in this regard at least say so. 

So, if you haven’t created Google My Business profile, it’s high time you create this. You may never want people to search for your business but can’t find your business because you haven’t created the Google My Business profile yet.

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Nonetheless, it’s also a matter of brand reputation when people near you discover your business on Google map or local search. If you miss the chance, you lose the big fish.

So, if you run a local business where most of your customers live close to you, it’s high time you create a Google My Business profile. But, how to add your business to Google My Business? 

Keep reading the blog until the end!

How to Add My Business to Google? 

You can perform this task in several ways. But, as you don’t have all the time in the world, it’s better to choose a way that takes less time. Therefore, let’s know the simplest of steps on how you can add your business to Google My Business. 

Step 1: Sign into Your Google Account and Go to Google My Business Page

First thing first. You need to sign into your Google account from which you want to manage your business profile. Nonetheless, if you want to create a new Google account to manage your business profile, you can also do that. 

Once you have signed into your account, type or click  https://www.google.com/business/ on the link. Doing so, you will be redirected to the Google My Business page. 

Step 2: Click the ‘Manage Now’ Button

You must click the ‘Manage Now’ button to create your Google My Business profile. You will see another button named ‘Sign In’ Before ‘Manage now’. However, you should only click the ‘Sign In’ button if you have an existing account.

Step 3: Provide Information About Your Business to Google My Business

Once you click the ‘Manage Now’ button, you will be redirected to some pages one by one. However, on every page, you need to provide Google with additional information about your business. Make sure you put the correct information about your business. 

The interface of Google My Business can change, but the page section will remain the same. 

• Find and Manage Your Business

Here, you need to type down the name of your business. Once you do that, you will find a suggesting business name, but you should click the first one, ‘create a business with this name.

• Start Building Your Business Profile

Now, you have to re-enter your business name and choose a category that best matches your business. 

• Do You Want to Add a Location Customer Can Visit?

Here, Google asks you whether you want to add your business location. On this page, you have to do the most important task: add the location of your business. Simply type down the details of where your business is located and click ‘Next.’ 

• Is This Your Business

Now, Google wants to be sure whether there is any business like your business already listed on Google My Business. Click ‘None of these.

• Do You Provide Deliveries or Home and Office Visit

Now, you have to let Google know whether you are ready to deliver your products home or if people have to come to your office to collect them. You have to select ‘yes’ or ‘no’ based on that. 

• Add Contact Info

You have to put your contact number and your business’s website (if you have one) in this section. If you don’t have any website, click ‘I don’t have any website’. However, you can also skip the step.

Step 4: Verify Your Account

Once you have performed all the above steps, you must verify your Google My Business Account. For this, you can either choose phone call or text verification, and once you perform the task, you are all set to add your Google My Business account.

After adding your business to Google My Business, you can customize your profile by providing additional information.

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