Facebook allows marketers to access some of the key features. Among the superficial features, Facebook ads is one of them. You can take your business to your desired group of people with the help of Facebook ads.

Whenever we tend to run Facebook ads, you have to determine the exact object of the ads, however, determining the object will help you get the most of your Facebook ads campaign.

That’s why we will cover Facebook ads campaign objectives in this blog.

What Are Facebook Ads Campaign Objectives? 

You can run your Facebook ads keeping different types of goals in your mind. For example, if you want to increase the brand awareness of your business, you can do so by selecting the ‘Brand Awareness” object in your Facebook ads campaign.

In other works, Facebook always likes to hear from what you are really going to attain with the help of the ads. Nothing more, nothing less. Therefore, it’s important to know about your Facebook marketing and goal and choose objects accordingly. 

What Are The Types of Facebook Ads Campaign Objective?

Facebook allows you to achieve 11 types of adjectives and are broken down in 3 categories. These are:

• Awareness
• Consideration
• Conversion

However, the 11 types of objectives of Facebook ads campaign include:

Awareness 

• Brand awareness
• Reach

 Consideration

• Traffic
• Engagement
• App instals
• video views
• Lead generation
• Messages

Conversion 

• Conversion
• Catalogue sales
• Store visits

Once you know the objects above, it will be better if we break them down before you.

Brand Awareness

No matter what type of marketing you tend to perform for your business, brand awareness is something that you can’t avoid. Most of the marketers running ads on Facebook choose this objective. 

So, if you want a lot of people to know about your business, there is no alternative than creating strong brand awareness and Facebook ads can perform the task more comprehensively for you.

Here, the main focus is on letting people know about your business and awaiting them about your business activities.

Reach

You should try to reach a large group of people who may become your potential customers. To do so, the objective of ‘reach’ is for you. Here, the focus is on reaching as many targeted audiences as possible.

Traffic

This is the first objective under consideration. If you want to drive a lot of traffic to your website from Facebook, then you should select the category.

Engagement

If you want more people to engage with your Facebook page content, you should choose the engagement objective. Choosing the object will provide you with more likes, shares, comments and stuff.

App installs

Let’s say you have launched a new app and if you want people to launch it, Facebook offers your app install objective so that your app can reach a large number of people and they won’t mind installing it. 

Video views

If you want your video on Facebook to get more views, then you should pick the object “video view” in your Facebook ads campaign. This can be a tutorial video or the video about your newly launched product or service. 

Lead generation

Facebook is one of the top platforms from which you can generate more leads. So, if your goal is to generate valuable leads from Facebook, the “lead generation” objective is for you. 

Messages

Messaging is a vital form of marketing when it comes to promoting any business. With the “messages” objective in Facebook ads, you can get more messages from people about your business. The ads will be formed in such a way that motivates people to have chats.

Conversion

Choosing the “conversion” from Facebook ads campaign will help you get a higher conversion rate. Here, the ads will focus on motivating people to take actions that ultimately bring sales. 

Catalogue sales

If you own an e-commerce shop and want to drive a lot of sales from Facebook, the “catalogue” object is for you. It will help you reach people who have interest in your product or service.

Store visits

This objective focuses on letting people visit your ecommerce store. Furthermore, it also helps markers to get off line sales by location based advertising. 

We hope the blog seems pretty helpful to you the next time you tend to run your Facebook ads campaign.

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