In this blog post, we’ll cover all you need to know about email marketing. Most importantly, you can have a pretty decent knowledge of the effective email marketing tools out there. So, let’s get started!

What Is Email Marketing?

Email marketing is all about using email to grow business. Now this can be product promotion, or raise awareness among the potential customers. In the case of email marketing, businesses send promotional messages to their targeted audience to meet several purposes. 

Now compared to some other marketing channels, email marketing is still very cost effective. And when it comes to having their effectiveness in the marketing campaign, email marketing is top-notch. Some of the prominent types of email marketing are promotional emails, newsletters, re-engagement emails, feedback and survey emails, and more. 

What Is Email Marketing Important?

If you can follow the right email marketing strategy and execute your plan, email marketing can come in handy.  And that’s the reason why small to reputed businesses all around the world go with email marketing to attain their business goal.

• Helps Reach A Wider Audience

There are more than 4.258 billion active email users and the number is completely huge.  Now this means, with the help of email marketing, you can reach a wider audience. And a huge number of them are your potential customers or targeted audience.  And as a marketer, your ultimate goal should be to reach as many targeted audiences as you can. 

• Build relationships with Potential Customers

You should maintain a very good relationship with your potential customers or targeted audience. Now to attain this goal, email marketing is supposed to have you a lot. You can engage with your audience with emails and have a strong customer relationship. It is possible to keep them updated with your business so that they can feel attached. 

• Drive Sales 

If you run a business, then your priority would be to drive as many sales as you can. But this is not like walking in the park. You need to present your products or services to the right audience. Email marketing can play a leading role in driving sales.  When you can reach your audience with your business, this allows for generating a considerable amount of sales. 

Why Should You Use Email Marketing Tools for Small Business?

When email marketing first came to life, there were not many tools out there to help the marketer. But as the day advances, we have seen the emergence of a good number of platforms that make the job of an email marketer a lot easier. Especially if you run a small business, you should never avoid the important tools. 

Email marketing tools for small businesses should be the cost-effective solution. Look, you can use the free version of the email marketing tools. But if you want to go beyond the limitations, the premium version should come into play. Don’t worry. You can have a satisfying ROI from the email marketing campaign if you can use the best email marketing tools. 

The tools are supposed to make your job a lot easier. You don’t need to send emails one by one manually. Rather, you can rely on the tools to boost the task and do it comprehensively. 

Most Popular Email Marketing Tools for Small Business

Here, we’ll let you know the most popular email marketing tools. The tools are widely accepted because of their functionality and easy-to-use features. 

• Mailchimp

Mailchimp is one of the most popular email marketing tools. With the help of this tool, it is very much possible to turn the emails into reality. MailChimp allows you to use some of the prominent email automation features. This ensures better clicks and ultimately ensures a greater number of sales. Let’s end with some satisfying news. According to the Mailchimp user, they can even see 25x ROI with their email marketing campaign using Mailchimp. 

• HubSpot

This is another popular and effective platform for email marketing. HubSpot can help your business to reach your targeted audience through effective emails. For example, you can boost your email opens with AI-generated engaging subject lines.  It is also very much possible to design stunning emails with customized templates. 

• Brevo 

If you would like to expand your business and use emails to sell its services and products, Brevoe should be the platform or application to use. It enables some of the great email marketing features like having control over designing the email, preparing content, reviewing the results of the campaign in terms of e-marketing with statistical data, etc.

They offer free trials to their users and one can send 300 emails every day to start using the services. After that when you become familiar with the tools you can opt for the premium tools they offer. You also have the option to make use of the auto-responder function to fully automate email marketing campaigns.

• Klaviyo

This is an intelligent marketing automation platform. With Klaviyo, one of the advanced email marketing tools, you can take your email marketing campaign to another level. Brands from more than 80+ countries rely on this platform to boost their email marketing growth. 

You can dynamically add product recs to the email-based browning history. Apart from this, chances of creating captivating and high-quality email conversion at a scale for small businesses. 

Conclusion

Choose the right email marketing tools that can suit your business. Once you use the tools a few times, you will get to understand how they function. Now as the day advances, you will know the impacts of the tools on your business.

The post What Are the Email Marketing Tools for Small Business? first appeared on TARHIB IT LTD..

It does matter what type of email client you choose to send and receive messenger, the core concept of email server will remain the same. However, without an email server, you won’t be able to send and receive emails. 

What Is an Email Server? 

An email server is regarded as a digital mailbox, and with the help of this, you can send and receive messages. However, when you click the ‘send’ button after composing an email, it doesn’t go with the receiver mailbox directly. Instead, some steps and processes take place before the delivery of your email to the final destination. 

So, one thing is pretty much sure here, and that is, it’s not all about sending mail to one device from another. There’s more to discuss. Though you don’t need to know how the email server works or the purpose of the email server, having a precise idea will help you a lot in running your own mail server. 

What Are the Types of Email Servers?

The main job of an email server is to function mails properly and send them to the desired destination. Every mail has two points. One point is the receiver and the second or last point is the sender. Accordingly, there are two types of email servers out there. 

The first one is the outgoing email server, or Simple Mail Transfer Protocol (SMTP), and the other server is the incoming email server or Internet Message Access Protocol (IMAP and Post Office Protocol (POP). However, the functioning of the mail won’t be possible if there is even a server missing.  

How Does Email Server Work? 

If you read carefully, you will be able to know how the email server works more efficiently. First, when someone composes and mail, including the receiver’s email address and clicks ‘send’, the mail goes to the protocol named Simple Mail Transfer Protocol (SMTP) as mentioned above. 

However, the SMTP server is usually connected to the sender’s domain, so when it takes any mail, it can identify the sender of the mail. Once the SMTP receives a mail from a sender, it then looks for the receiver domain to send the email. 

If the sender sends emails to people within a company using the same server, the SMTP can directly send the email to the receiver. But, if this doesn’t happen, the SMTP has to look up in the DNS server to find out the IP address of the recipient. Once the SMTP finds the IP address, it can direct the email to the POP3 server. Then, the email is processed in a queue before being accessible to the recipient. This is how the email server works; you may have an idea of the purpose of the email server.

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