Google is dominating the search engine market by getting nearly 90% of what people search on the search engines. Amazed? You shouldn’t because you are most probably reading this article on Google. 

But what is the second best? Bing, for sure! The particular search engine is getting around 5% of search engine’s searches worldwide. Most of them are desktop searches. Nothing wrong with this!

You care about Bing because people still love to search on Bing. And, as you’re a marketer, you shouldn’t keep any stones unturned when it comes to promoting your business. To be more precise, you should check every possible way to reach your audience. 

Got it? Hope so. 

What Are the Benefits of SEO in Bing?

You might find this article pretty helpful because you’ll know the exact reasons why you should start your SEO campaign on SEO. 

• You’ll Find More Exclusive Users

According to a good amount of research, it has come to light that people who use Google Bing don’t use Google on other search engines. This means, you’ll have that luxury to have some exclusive website traffic from Bing. That’s impressive if you’re searching for a unique audience. 

• Less Bounce Rate

People who visit websites through Bing, tend to spend comparatively more time on the particular website. So, it makes a lot of sense that you’ll have less bounce rate if you optimize your website on Bing. 

What Should You Need to Keep in Mind While Performing SEO for Bing?

You’ll only expect what you want from Bing SEO if you are able to perform the task right. 

• Know Your Targeted Audience

It is important to define your targeted audience. No matter what type of marketing you perform and what platform you choose. Regarding SEO for Bing there is no exception. You need to ensure you know what type of your audience likes to interact with Bing and what they like the most here. 

• Create Valuable Content 

This is a must. You can expect to get what you want from SEO for Bing without creating proper and engaging content for your targeted audience. Additionally, you need to make sure you create content on a consistency basis as well. 

At the end of the day, if you’ve quality content on your bucket, you can use them to promote any products or services with a lot of ease for sure. 

• Don’t Forget to Create Quality Backlink

Creating backlinks is key when it comes to search engine optimization. In the case of Bing, you should also make sure you build quality content for your websites. Once you have a bunch of backlinks from reputed websites, it will help to rank your website on the Bing search engine result pages.

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