You need valuable web pages to rank higher in the SERP. There are millions of webpages on the internet. Moreover, you will find thousands of web pages competing for one particular keyword. Page authority, however, is the concept of knowing the credibility of a webpage. 

When you visit a webpage and you see the score of the webpage is above 90, you can think of the webpage as reliable. A proper SEO campaign comes with several crucial facts. The page authority of a website is one of the facts you should never deny.

Keep reading the blog as we are going to explore more ideas about page authority. 

What is Page Authority?

To simply describe it, page authority is a measurement developed by Moz and it shows the credibility or quality of a webpage. The higher the page authority is, the higher the change the webpage performs better on SERP. 

For example, a web page having a page authority score of 85 is quite better than a webpage having a page authority score of 30. Above all, SEO experts work hard to improve the page authority of target websites. You may be wondering how Moz calculates the page authority, right?

There are often different facts that come into play when it’s time to calculate page authority. But, one thing is for certain, and that is, the webpage needs to ensure quality in the content it has.  

Some marketers claim that there is no relation between the PA score and the search ranking. However, you have to understand that if you have a page score that is pretty low, then what does it mean? Doesn’t it mean that your website has poor content or has not been optimized yet? It is. Besides, a website having highly-scored webpages will likely improve its number regarding domain authority. 

Apart from that, a webpage having a higher PA score inspires the visitors to take proper actions. So, page authority is key, and in the next section of this article, we will cover how you can increase the page authority of your website. 

How to Improve the Page Authority Score?

Once you know a little about page authority, you will find a lot of ease while working to improve the page authority of your website. 

• Generate Valuable Content

Content is king, but you need to generate valuable content here. Rank higher on SERP is not like walking through the park. Search engines have become pretty advanced, so there’s no hope of getting higher page authority without creating the best content.

• Create Backlinks

The importance of backlinks is obvious when we discuss SEO. Both internal and external links are essential for having a higher page authority score. Besides, building random links won’t provide you with any benefit. So try to create quality backlinks from highly authorised websites.

• Stature the Pages Properly

You should know how to structure the web pages properly. However, a perfect layout of your website will increase the user experience of your audience and let Moz know that your webpages are interactive. In this way, you will be able to increase your website page authority.

Take page authority as a measurement of the quality of your webpage. If your page authority is not satisfying, work smart to increase it. You can ask for help from the SEO professional here in this case.