If you have or own a website, you should want to know its performance, as you have probably created the website for a purpose. Besides, having a decent idea or statistics about your website lets you know what you need to do with it to improve its performance.

Therefore, you need tools when it comes to measuring the performance or knowing your website’s analytics. However, the specialized site tracking tool will help you track different data types on your website.

Among them, Google Analytics is one of the most prominent site website analytics tracking tools and provides you with every possible piece of information you need about your website. 

Furthermore, the tool is free; if you compare this analytical tool with the premium ones out there, there’s no scope for dissatisfaction.

In this informative blog (going to be), we’ll cover how you use Google Analytics.

How to Use Google Analytics?

Like many other online tools, you must follow the right procedure to use Google Analytics best.

Step 1: Sing In/ Sing Up in Google Account

In order to access Google Analytics for your website, you need to sign in to your Google account by visiting www.google.com/analytics/. However, if you haven’t signed up, you should be signed up to start the process.

Once you have done this, you will be redirected to the Google Analytics page, where you will find the ‘Signup’ button in the right corner.

Step 2: Provide Account Information

The next step would be to provide the account information. Here, you have to put your account name, website name, website address (HTTPS), industry category, and the time zone of your area. Make sure you fill out the forms with the right information. After this, you need to click ‘Get Tracking Idea.’

Don’t forget to accept the “Google Analytics Terms and Service” once it pops up on your computer screen.

Step 3: Copy and Paste the Tracking Code Into Your Website

Now, it’s time to copy the tracking code that Google Analytics provides you with. Nonetheless, without the tracking code, Google Analytics won’t be able to access your website.

Once you are done copying the code, the next step would be to go to your website and paste the code under the head section. For this, you need to get the header.php file of your website from the theme editor if you are using WordPress.

Step 4: Start Exploring Google Analytics for Your Website

Once you have successfully followed the above procedures, you are now all set to access Google Analytics. Fortunately, you can get different data types from the tool about your website.

For example, you can see the metrics of the number of visitors your website is getting, how people reach your website, how much time they spend on your webpages, how many returning visitors you are getting, and many more.

If you can properly use Google Analytics functions or dashboard, you will have a better idea of your website. So, it won’t be wise to miss the chance of getting the metrics of your website free of charge using Google Analytics.