If you have a website, you may have a purpose behind developing this. However, it makes no difference what type of purpose you have out of your website; you need to make one thing pretty clear, and that is website loading speed.

Speedy websites enhance the user experience of the visitors. However, a website that takes a long time to load can’t perform better in this busy world where people have many options. Therefore, they don’t want to stick to a website even for 5 seconds. 

In this article, you will know,

• What is website speed? 
• Why is website speed so important?
• How to measure your website speed? 
• How to improve the website loading speed? 

So, as we don’t have all the time in the world, let’s explore all about website speed below.

What Is Website Speed?

Website speed is about the amount of time you need to visit web pages. But, there’s no mandatory rule that all website load at the same speed. That’s what you can discover some website loads super fast, and some can’t, and you may never like to visit the second type of website. 

According to experts, the ideal website speed is 1-3 seconds. Moreover, you will be amazed to know that if this speed moves to 5 seconds, the possibility of bounce rate rises up to 96%. 

To ensure a better user experience for your website or web pages, you should reduce the bounce rate as low as possible. And, to do so, there’s no alternative to improving the speed of your website. 

Why Is Website Speed So Important?

The most prominent reason website speed is so important is that you can expect better interactions from your visitors with poor website speed. 

Therefore, website speed plays a decent role in improving user experience, reducing bounce rate, increasing conversion rate, making profits, and more. 

However, if a website takes a long time to load in the web browser, people will no longer want to visit the website and shift to another website to gather information. 

Nevertheless, if you are an e-commerce business owner and want to gain more sales from your website, you should ensure a decent loading speed of your website. 

Remember, your business is not the only business that provides specific products or services. You have many competitors, and if their websites load faster than yours, it is not good. 

How to Measure Your Website Speed?

It’s important to measure the speed performance of your website. If your website loads faster, there’s nothing to do then.

However, many ways you can measure the speed of your website. You can measure your website with Google Page Speed Insights. 

By doing so, you will see the performance of your website regarding speed and some valuable data regarding page speed issues. However, a page speed of anything around 50-80 is regarded as a good page speed. 

How to Improve the Website Loading Speed?

Here we have come to the main part of this article. However, their many ways you can improve the speed of your website. These are:

• Choose the best hosting service provider. 
• Use lightweight images on your web pages. 
• Reduce redirects. 
• Remove unnecessary plugins. 
• Use a content delivery network. 
• Make the best use of caching.