If you are serious about the SEO of your business, you should make some time to research your competitors. You may be OK with performing different SEO-related tasks, like keyword research, technical SEO, on-page SEO, and off-page SEO. 

But, if you don’t know your competitors are online, you can’t get what you expect from your SEO campaign. 

But wait a minute! Here, competitors’ analysis doesn’t need you to copy your competitor’s strategy. Rather, competitor analysis is all about knowing what your competitors are doing on SERPs and bringing advanced steps to make your spot in their positions. 

In this article, we won’t mind sharing how to do a competitor analysis SEO. 

• Find Out Your Competitor

How could you ever research your competitor without knowing a lot about them? Is it possible? When it comes to competitor analysis, make sure you have a clear idea of your possible competitor.

The very next question that may come to your mind is how to determine your competitor, right? Well, this is not rocket science. Once you have a decent idea of your business or niche, you can comprehensively find your competitors.

Let’s say you sell dog foods online. In this case, you should search on the search engine using keywords your targeted audience may like to use. Once the search results appear, you must visit the top 10 web pages. Most possibly, the top 10 businesses or websites are your strongest competitors. 

Here, it will be better if you do one more thing. Why not list your potential competitors and save them both online and offline? Moreover, some superficial SEO tools like Senrush, Moz, and Ahrefs allow you to determine and analyze your competitors. 

• Know the Quality of Your Competitor Content

To get the most out of your online business, you should compromise on the quality of your content. However, competitors who stand better than you on the search engine result pages are more likely to produce better content. 

So, you can monitor what type of content your competitors create or perform to get a pretty decent idea about what type of content you should need to create. Furthermore, you should also determine what type of content your competitor ranks higher on the search engine result pages (SERPs). It may take some time to determine the content quality of your competitors. But take it as an investment that will give you a lot of interest regarding SEO. 

• Know the backlinks of your competitors

The backlink is one of the most prominent ranking factors regarding search engine optimization or SEO. Thus, it’s unavoidable to know where your competitors are getting backlinks. If your competitor ranks higher on the search engine result pages, this means the competitor is generating more quality backlinks than you. 

Hare, the SEO tools mentioned above can also come into play on a larger scale. You’ll also track your competitors’ backlinks profiles as well. Once you know your competitor’s backlink profiles, you can then use them to create backlinks for your website.