With over four billion users, email is something you should never avoid when promoting business. Some people think email is an old days practice to transfer information. But, I would say that they are not a fool’s paradise. 

Email marketing enthusiasts expect to see the revenue from email marketing climb to nearly 18 billion dollars within 2028. Still, you can take your business to another help with email marketing. 

This article will take you through how to create an email marketing strategy. 

What Is Email Marketing?

Email marketing refers to the use of email as a way of communication when promoting any business. For example, let’s say you own a restaurant, and most of your target customers live nearby. You have made a different type of burger. Now, you want your targeted audience to know about it. 

You use your prospects’ email list and send an email newsletter describing the free delivery you give to someone with two burgers. Here, you promote your product through email to better reach your potential customers. This is email marketing. 

Why Should You Have an Email Marketing Strategy?

Strategy is regarded as one of the most crucial parts of marketing. Email marketing also needs a perfect strategy to make it effective. Moreover, the strategy works as a guideline or blueprint when you are thinking of starting an email marketing campaign. 

First, you need to collect the email address of your targeted prospects. Then, you should follow a strategic way to reach your audience. Randomly sending emails won’t provide any real benefit except wasting your time. 

One of the American economists and founder of strategic management, Michael E. Porter, said, 

“The essence of strategy is choosing what not to do.” 

Therefore, the email marketing strategy will also help you determine the dos and don’ts to get the most out of it. 

Email Marketing Strategy

The email marketing strategy will be customer oriented. Here, the main focus is on reaching and interacting with your targeted audience. 

Encourage people to open your mail by attracting them with stunning subject lines, create value with your mail, include a call to action, and turn them into regular customers all you want.

• Know Your Audience Better Than Your Best Friend

Your email marketing effort will fail if you don’t know your target audience. Unfortunately, most email marketers often feel frustrated just because they send mail to people who don’t care about their business. 

Ask yourself what value you can create with the emails you send for what group of people. 

• Write Your Email Marketing Goal

Yes, take a pen and paper and write what goal you want to achieve from email marketing. Goal setting will help you measure your email marketing campaign. 

• Collecting Email List

Collecting email is a critical and challenging part of your email marketing campaign. Can you ever reach your audience via email marketing without their email address? No. So, make sure you have a decent email list.

• Write Life-Changing Subject Lines

People get tons of emails every single day. However, most emails remain unread; their ultimate destination is the spam box. What makes people motivated to open an email? The subject line, undoubtedly. You need to write stunning subject lines that attract people.