Email marketing is still effective. If you want to expand your business reach, then you should check this prominent digital marketing practice out. According to a survey, some 90% of conscious customers want emails from businesses that create value for them.

You know it is easy to write and send emails within a short time. However, the most time-consuming task a marketer focuses on is creating an email database or collecting email addresses via the internet. 

In this article, we will cover the ways when it comes to how to collect email addresses for email marketing. 

What Is Email Marketing? 

To simply put, email marketing is all about promoting business, it might be through selling or, creating brand awareness with the help of email. Needless to say, email is still one of the efficient ways of communication, and marketers are making the most out of this. 

In terms of email marketing, first, marketers need to ensure they have a strong database of the email list of their prospects. Then, marketers use emails and send their targeted audience promotional offers, valid content, and more in order to grow their business. 

Over the years, we have seen email marketing dominating digital marketing.  However, similar to any other digital marketing practice, it’s important to have a decent strategy, and the capability to execute the plan is important regarding email marketing. 

How to Collect Email Addresses?

There are many ways you can create your business’s email address. We are going to share the most practiced and effective ones before you. 

• From Your Website

This is one of the efficient ways to collect email lists from your targeted prospects. Here, you need to create an opt-in form on your website and ask people to fill it up using their email addresses. 

Now, you might wonder why people should put their email addresses on the form. Well, here’s where the rubber meets the road. You need to create engaging and valuable website content and try to attract visits to them. 

• Use Social Media Ads

You will be able to generate a large number of the email list with the help of the social media ads. For example, Facebook ads can bring you a lot of email addresses from your targeted audience. However, delivering proper content to your audience is important at the end of the day. 

Once you are able to offer something valuable through social media ads, people won’t mind subscribing to your email newsletter. 

• Host Content 

You can create a large number of email addresses by creating different contests among your targeted audience online. Make sure you also have a giveaway offer connected to the content. Ask people to put their email addresses on the form before participating in the content.