When it comes to optimizing your website for search engines, keywords play a huge part. Uses of the keywords in your content or web pages let search engines know what your web page’s content is about. 

Furthermore, Search engines like Google take the use of keywords into consideration while creating rankings based on relevant queries. So, keywords and their use can be essential to a topic. 

Moreover, most SEO people ask, “How much keyword Density is Good for SEO”?

So, in this article, we’ll cover

• What are Keywords?
• What is keyword density?
• How much keyword density is recommendable? 
• How to use keywords properly in content? 

What Are Keywords?

If you are not a beginner, you can skip this section. A keyword is a group of words people search on the search engine. This is as simple as you could think. Well, the length of the keywords varies depending on what kind of information you look forward to having. 

For example, you can search for either ‘best men’s shoes’ or ‘best men’s shoes under $100’. Moreover, it’s all up to your personal preference. 

What Is Keyword Density?

To simply, keyword density is all about the number of times the keyword is used in a particular content. However, there’s a formula to determine keyword density.

The formula for keyword density is,

Keyword Density= Total number of keywords used in a content/Total words x 100. 

For example, let’s say you have written a 100-word article about ‘dog food,’ and use the term ‘dog food’ 20 times in your content. So, here, the keyword density will be 1%. But how?

Let’s implement the keyword density formula again. 

KD= 10/1000×100 = 1%

However, there are no mandatory rules that a single number percentage of keyword density is needed.

How Much Keyword Density Is Recommendable?

According to SEO experts, the ideal keyword density is 1%-2%. But, you need to ensure you can’t use the keywords forcibly in your content. 

However, overusing keywords in a particular content is regarded as keyword stuffing, which can hurt SEO if you continually do so. This is because Google doesn’t like the type of content whose intention is not to help the visitors but rank higher on the SERPs. 

Recently, Google has declared a ‘’Helpful Content’ update where the search engine will prioritize helpful content rather than just wanting to rank. 

So, if you write content for your website, keep the ideal keyword density of 1%-2%. But, then again, keep the consistency of your content in mind. 

How to Use Keywords Properly in Content?

Proper use of keywords can provide you with some real benefits. It won’t be a wise act of SEO if you use the keywords randomly on your website’s content. Therefore, one of the main sections where you can add keywords is the URL of your content. 

Furthermore, it is equally important to put keywords on your website’s title, intro, heading, conclusion, and meta description. So, consider these things carefully.