Do you want to start your Amazon affiliate business? You can only make the most out of your affiliate marketing once you’re pretty much capable of showcasing your products before a large group of audience. And when it comes to promoting your product and services before your targeted audience, you need to optimize your content both for Google and Amazon.

However, here is where most marketers often become confused; they hardly sort out which platform to prioritize more, and there are diversities between Google SEO and Amazon SEO. But it can be a better option as well if you can intercorporate the two platforms when it comes to gaining more and more sales. 

In this article, we will be covering all you should need to know about Google SEO and Amazon SEO when you tend to sell products on Amazon. 

What Is Google SEO? 

Google SEO is all about optimizing your website or website’s content in order to rank them higher on the search engine result pages. And you might have a pretty decent idea regarding how Google SEO works. Now, you might be wondering why you should focus on Google SEO when it comes to promoting your products on Amazon. 

This is because people more likely to buy your products might search on Google to get enough ideas regarding those particular products. And this is the reason why Google SEO is key when selling products on Amazon. And here is what affiliate marketers around the world focus on. They create content, link it to the product consumers can find on Amazon, and optimize the content to rank higher on the search engine result pages. 

What Is Amazon SEO?

First up, Amazon is not a search engine. Rather it is an e-commerce marketplace where you can buy and sell different products. But, similar to search engines, you need to put extra effort if you tend to take your listing at the higher of the search result pages. For example, let’s say you sell a golf club. In this case, you should try to take your products to the higher of the search result pages. So, someone searching for the best golf club might find your product. 

Does it seem similar to Keyword? Well, not exactly! You might not be able to take your products’ listing to the top of the Amazon product pages only by ensuring keyword density. Or, put the term ‘best golf club’ a bunch of times in your content. 

Rather, Amazon’s algorithm is a bit different. Here, Amazon emphasizes how authorized your product is. And to be more precise, Amazon always figures out whether a particular product gets enough sales or reviews. If yes, then Amazon won’t hesitate to take the product at the higher of the search result pages. 

What Are the Differences Between Google SEO and Amazon SEO?

As mentioned above, Google is a search engine, but Amazon is not. Well, you can search for products on Amazon but considering the e-commerce marketplace as a search engine won’t be fair enough. 

In terms of Google, it prioritizes the click-through rate to indicate a website page’s success. However, regarding Amazon, the e-commerce platform emphasizes conversion. The more you can sell your products on Amazon, the better it is for your business. 

Additionally, the Google ranking algorithm emphasizes backlinks when it comes to ranking any website. On the other hand, Amazon doesn’t prioritize this at all. Instead, the e-commerce platform prioritizes the reviews your products get on the particular platform. 

Key Takeaways

There’s nothing to feel hesitant about. As a seller on Amazon, you can focus on both Google SEO and Amazon SEO at the same time. And, in most cases, there will be no conflict of interest. What you just need to have been a perfect strategy for Google SEO for Amazon products.