If you have just started your digital marketing journey, Google products can help you on a large scale. A bunch of products have been providing value for users over the years and have been an inevitable part of digital marketing activities. 

However, you can only make the best use of the products when you have some knowledge (if not prior) about them. Each of the products (or, you can say, tools) can come into play in meeting the different needs of marketers in order to run their business smoothly online. Most of the products are free, and you will enjoy accessing them.

Now, let’s get into the nitty-gritty of some of the best Google products in terms of digital marketing. 

• Google My Business

If you want to outperform your local business and gain more visibility on the search engine result pages, you need Google My Business. The process is simple. You should create a  GMB account and put all the necessary information about your business. 

Moreover, promoting your business through GMB will help create brand awareness of your business. 

When it comes to driving more traffic to your website, GMB is something you can’t avoid. Think about your local customers; they will most likely visit your shop once they find out on search engine result pages. 

• Google Keyword Planner

Do you want to boost your SEO campaign to the next level? Then choosing the right keywords is a must. And in order to perform better keyword research, you can access a superficial tool named Google Keyword Planner. With the help of this tool, you will be able to know what keywords you need to target in order to reach your potential customers comprehensively. 

You can determine your targeted keywords and all the information related to the keywords. For example, you can know how many people use particular keywords to search for businesses like yours. 

• Google AdWords

If you have been around there for SEO for a while, now it’s time to go with Google AdWords. With the help of this product, you can generate a lot of leads, and the return on investment you are supposed to get is impressive. 

You will only need to pay Google if someone clicks your website’s link on the search engine result pages. This means you can specifically and more precisely reach your targeted audience. What you need to do here is fix a budget limit and choose a few keywords in order to run your Google AdWords campaign properly. 

• Google Trends 

This is another significant tool that can help boost your digital marketing campaign. You should always create trendy and latest content. Here, Google Trends can help you determine the latest topics of the town. You can then create content based on this topic. In addition, you can also get benefits from Google Trends regarding keyword research as well. 

• YouTube 

You may know how effective Video is in order to promote any business, and YouTube is the best place for it. YouTube has been part of Google since 2006. So, you can create a YouTube channel for your business and promote products and services there.