Since the beginning of search engines, they have been trying to provide visitors with as much ease as possible when it comes to getting expected search results. However, the feature of visual search adds another perfection for search engines. 

Now, you don’t need to write descriptive ideas on the search bars of the search engines. Instead, you can simply upload or put the link to the image you want to learn more about. 

You may want to learn about a place but don’t know its location. You only have a picture of the place. Furthermore, let’s assume you want to buy a unique product; you have the product’s image but don’t know much about it. 

Here’s where visual search SEO comes into play. 

Now, let’s come out of the visual search from the searcher’s perspective. What should you do to make your web pages accessible for visual searchers? 

You have come to the right place as we arrange this blog for everything you need to know about visual search SEO strategy. 

What Is Visual Search

To simply state, visual search is all about searching for queries using images instead of words. Here, people use images to perform the task of searching. 

However, search engines like Google, Bing, etc., have enabled visual search features over the last few years. Moreover, you may be familiar with Google Lens, which allows users to search for anything using images. 

What Is Visual Search SEO

Now you know what visual search is. Next, you must know the SEO of visual search. However, visual search SEO means optimizing your website or web pages against the images people use to search to find a similar website like yours. 

Like optimizing keywords for web pages to rank higher, you need to be serious about the SEO of visual search. Now, you may be wondering how to optimize websites or web pages for image or visual search, right? 

No worries.  We will share our proven visual search strategy. 

• Select High-Resolution Images

Like writing top-notch content, you should also choose high-resolution images to better optimize your web pages for visual search. Search engines like Google always try to ensure the users get relevant and the best search result. 

So, if you use poor-quality stock images and one of your competitors uses high-resolution images, your competitor will be more likely to rank higher on the SERPs. 

Moreover, you should let the search engines know that your images are worthy of presenting higher on the SERPs. 

• Add Alternative Text

You just can’t avoid this because you need to know the search engine knows about your images precisely. So, make sure you use the correct alt tag. 

However, search engines look for relevant content when anyone searches using an image. And, as they intend to match the pictures of searchers with the images on different web pages, they will notice the alternative tags more likely. 

• Make Sure about the Image Size

You need to ensure that the images you want to optimize on your website are not so big. As you know, large image files take a long time to load in the browser. And search engines don’t like to rank those websites that take a long time to load. 

So, to sum up, it’s time to start visual search SEO.