You should focus on local SEO if you don’t want to lose your massive number of local customers. It has become an evitable part of marketing, and without doing local; SEO, it is challenging to expect business growth. 

Here, we’ll show you how to do SEO local marketing. To be more precise, this blog will cover. 

• What is local SEO marketing? 
• How does local SEO work? 
• Why is local SEO so important?
• How to do keyword research for local SEO?
• What are the ranking factors of local SEO?

What Is Local SEO Marketing?

Local SEO marketing refers to optimizing your business for local search. Here, the main intention of business people is to make their business appear to people living nearby to their business location. 

Once you use the search query, including location or ‘store/product/service near me, the search results that come at the top of the SERP are considered local search results. 

How Does Local SEO Work?

To remind you again, the main job of local SEO regarding business people is to let their business appear based on local searches. On the other hand, search engines must ensure that local customers get in touch with the best business. 

If you have ever searched with a query like ‘best coffee near me, you will get to see the businesses near your location that sell coffee. However, local search results can appear in two different ways. Map pack and regular organic results (You people are familiar with this). 

But how does Google know your business name, address, location, etc., if you can’t let it know? Here, you have to do some manual work. 

First, you should create a Google My Business profile. Why? This is because you can share everything about your business with Google. And then, Google finds it easy to discover your web pages and shows your business at the top of the SERP. 

Furthermore, optimizing your website for a local audience is essential when appearing as organic search results on the SERP.

Why Is Local Seo So Important?

Around 46% of searches on search engines have local intentions. This means that people like to find their local businesses on search engines. Furthermore, about 78% of people visit the local store after searching on the search engine for a particular business. 

So, if you want to gain many customers, there’s no way to avoid local SEO marketing. And, in most cases, local customers become the local customers. 

How to Do Keyword Research for Local SEO?

Keyword research is essential for SEO and goes to another level regarding local SEO. 

However, people have a misconception: they think only creating a GMB profile is enough for local SEO. But, no, you need to choose the right keyword and optimize them to appear before your targeted customers. 

So, while choosing the keywords for a local SEO campaign, make sure you select the keywords keeping local customers’ perspectives in your mind.

Moreover, ‘Google Keyword Planner is a tool you can start with. 

What Are the Ranking Factors of Local SEO?

Like organic search results, the engine considers many things to make Map pack search results. Among them, proper customization of the GMB profile is one of the critical tasks mentioned above. 

Another link that Google considers regarding local search ranking is ‘Nap Citation.’ Nap citation on the different authorized websites or business directories online will help rank better on the local search results.